Digital Experience Specialist

Flexsteel Industries Inc.•Dubuque, IA

38d

About The Position

The Digital Experience Specialist manages and optimizes Flexsteel’s digital presence. This role blends marketing strategy, data-driven execution, and hands-on web development to drive traffic, engagement, and conversions across digital channels. The ideal candidate is both analytical and creative, with a strong understanding of marketing best practices and modern web technologies.

Responsibilities

Develop content that effectively reaches target audiences and supports marketing and business goals while ensuring timely delivery
Create content to support digital marketing efforts, including (but not limited to) emails, websites, blogs, social media, and ecommerce platforms
Scope, document, and manage content requirements to ensure products meet ecommerce and channel partner standards
Design, update, and lead website experiences and landing pages, including UI/UX updates and new page builds for all Flexsteel’s websites
Plan and execute digital experience updated aligned with marketing campaigns and new product development
Manage and maintain product content in Salsify, ensuring required product attributes, certificates, and documentation are complete and compliant for website publishing
Spearhead continuous consumer-first UX experience improvements on all digital platforms including variant product data, improved filtering, badging etc.
Support ecommerce workflows including product setup, navigation, and connectivity between Salsify and Shopify
Develop and distribute quarterly retail-facing digital assets for 1:Many web providers (AVB, Knorr, and FD.net):
Track and analyze KPI dashboards on digital performance using HubSpot and Google Analytics, providing key metrics and resulting-action recommendations based on performance
Stay current on content, web, ecommerce, and design trends, consumer preferences, and technology advancements
All other duties as assigned.