Digital Brand Experience Specialist

Kimberly-Clark•Chicago, IL

2d•$116,380 - $143,740•Hybrid

About The Position

The Digital Brand Experience Specialist will partner closely with the Digital Experience Lead to shape and execute Kimberly-Clark North America’s owned channel brand presence and strategy. This role is focused on designing and delivering seamless, cross-brand consumer experience maps to optimize journeys across owned channels. The role will collaborate with the Digital Experience Lead, internal DTS (IT) teams, and brand teams to translate consumer and business needs into a prioritized product backlog, and will support cross-functional delivery through quarterly Program Increment (PI) planning and related processes. Additionally, this role is responsible for KPI tracking and reporting, providing ongoing communication and status updates to brand stakeholders, and supporting UAT testing. This role supports the Baby & Child Care and Family Care portfolio of brands and serves as a project manager for quarterly planning and owned channel management. Key stakeholders include brand managers, DTS product owners, and the Advanced Marketing Collective Digital Leadership Team.

Requirements

3+ years of experience and a bachelor’s degree, or an equivalent combination of education and experience
Knowledge of digital marketing and owned channel strategies
Experience preparing and presenting timelines, reports, KPIs, and updates to technical and non-technical stakeholders
Strong project management skills, with the ability to manage multiple projects and meet tight deadlines
Experience working with cross-functional teams and brands
Proficiency in pulling and analyzing data from tools such as Google/Bing Webmaster Tools, Google Analytics, and Search Console
Strong problem-solving skills with the ability to think creatively and strategically
Advanced skills in Excel and PowerPoint
Knowledge of agile project management principles
Self-motivated and results-driven

Nice To Haves

Degree in Marketing, Business, Information Science/Technology, Computer Science, or a related field

Responsibilities

Lead consumer digital product roadmap development, backlog refinement and PI planning to deliver exceptional digital experiences across brand websites, mobile apps, etc.
Support communication and collaboration between brand teams and cross-functional partners including DTS, legal, medical affairs, etc.
Lead execution of website and app initiatives to support defined KCNA consumer digital products (including brand.com and the Pull Ups Potty Training app) strategy.
Drive ongoing optimization of workflows to deliver the content, technology & measurement requirements on schedule.
Support DX Lead in delivery of content and experiences, balancing brand needs with Enterprise Technology Strategy.
Drive compliance with appropriate privacy regulations.
Manage an active product backlog, that is prioritized based on robust criteria.
Socialize the backlog & business value to secure endorsement from Senior Leaders.
Gather performance data of the business impact of digital products and KPIs.
Operationalize tracking against the same with support from Insights & Analytics team.
Support DX lead in regular reporting to key stakeholders on performance of brand digital experiences and collaborate with reporting & analytics partners to define impact to the overall business of digital activities.
Ongoing product care including UAT testing of all delivered requirements and ensuring seamless end-user journey.