Brand Experience Director

Cadillac Formula 1® Team•Indianapolis, IN

7h•Onsite

About The Position

We are currently seeking a Brand Experience Director to join us in our Indianapolis facility. In this role, you will serve as a key partner to the Head of Brand Experience, supporting the strategic planning and execution of Cadillac Formula 1® Team's brand experience initiatives across trackside hospitality, off-track events and internal experiences. You will help deliver best-in-class experiences that strengthen partner relationships, support commercial growth, elevate brand perception and foster employee engagement. Working cross-functionally across Commercial, Partnerships, Marketing, Communications and Operations, you will assist in the development and execution of year-round programs that bring the Cadillac Formula 1® Team brand to life while ensuring operational excellence and exceptional guest experiences.

Requirements

5–8+ years of experience in hospitality, events, experiential marketing, sports marketing or partnership activation
Experience supporting premium hospitality programs, VIP experiences and large-scale events
Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
Excellent communication and stakeholder management abilities
Experience managing vendors, budgets and event logistics
Ability to work effectively across multiple departments and levels of the organization
Strong attention to detail and a proactive, solutions-oriented mindset
Passion for creating memorable experiences and delivering exceptional service
Flexibility to travel and support events outside standard business hours when required
Successful candidates must either be a U.S. Person (defined by U.S. law as U.S. citizen, U.S. permanent resident, asylee, or refugee) or a non-U.S. Person who is eligible to obtain any required export control authorization.
All Team Members are expected to actively support and uphold our policies and procedures, including those focused on Environmental responsibility, Sustainability initiatives, Inclusion and Health and Safety practices.
Additional security checks may be required as part of the recruitment process. This may include a background check covering a minimum of the past five years and a criminal record check.

Responsibilities

Support the development and execution of a year-round off-track event strategy that contributes to commercial growth, relationship building and brand awareness
Manage the planning and execution of partner dinners, prospect events, executive engagements, fan-facing experiences and hospitality activations
Assist in coordinating strategic hosting opportunities around major sporting, cultural and entertainment events
Identify opportunities to enhance guest experiences and extend the Cadillac Formula 1® Team brand beyond race weekends
Support the execution of internal events designed to strengthen team culture, employee engagement and organizational alignment
Coordinate company meetings, leadership summits, employee celebrations and team-building initiatives
Partner with Human Resources and Leadership teams to deliver experiences that reinforce company values and support team development
Support annual budget planning, forecasting and reporting processes across the Brand Experience function
Manage relationships with venues, vendors, hospitality partners and external stakeholders
Assist in developing operational processes, planning tools and best practices that support department growth and efficiency
Partner with the Head of Brand Experience on cross-functional planning efforts to ensure alignment across key business functions
Support the measurement and reporting of event performance, guest satisfaction and partner engagement metrics
Act as a trusted day-to-day partner to the Head of Brand Experience, helping drive execution across all areas of the department
Support the planning and execution of trackside hospitality programs, including Team Hospitality, Paddock Club, garage experiences, executive hosting and partner activations
Partner with the Head of Brand Experience to develop hospitality standards, guest journey frameworks and service models that deliver world-class experiences across every race market
Collaborate closely with Commercial, Partnerships and Marketing teams to support revenue generation, partner retention and business development objectives
Assist in overseeing accreditation, guest management, gifting, transportation, accommodations and VIP hosting operations across race weekends
Support the delivery of hospitality programs that align with brand standards and create meaningful value for partners and stakeholders