Brand Experience Manager

Saks Fifth AvenueShort Hills, NJ
$78,007 - $97,509Onsite

About The Position

The Brand Experience Manager is responsible for managing all branding and marketing activities at the store level including but not limited to event planning, community engagement, and social media, in order to develop and strengthen the overall Neiman Marcus Brand.

Requirements

  • 4-7 years of relevant experience
  • Advanced business acumen and analytical skills
  • Experience presenting at the executive level
  • Strong attention to detail
  • "Win together" mentality
  • Proficiency with social media
  • Basic proficiency with MS Office Product Suite, specifically PowerPoint and Word
  • Associates must be willing to work a flexible schedule based on business need, which will include evenings, weekends, and holidays

Nice To Haves

  • 4-year degree preferred
  • History of building, leading, motivating, and coaching teams to achieve objectives
  • Experience with InDesign preferred
  • Travel may be required

Responsibilities

  • Develops detailed action plans for events applicable to stores and manages execution in partnership with Selling Managers, Group Managers, Corporate Special Events, Client Development, and Store Leadership team
  • Manages the scheduling, budgeting, internal and external communications, planning, execution, production, breakdown, wrap up, and reporting of each event
  • Identifies, develops, and manages deep community relationships with philanthropic organizations social groups, and corporate partnership
  • Generates excitement around the NMG Brand by creating inviting and compelling activations and events; balances this with a commercial mindset to help events generate both short- and long-term ROIs with clear selling goals and appropriate Associate follow up
  • Plans seasonal events calendar across Market / Metro
  • Owns Brand Experience budget for store
  • Drives market (and / or home store) teams towards achieving overall store Client Development objectives and selling KPIs in collaboration with Client Development (includes gathering and formalizing best practices)
  • Owns and manages writing copy and production of all invitations, letters, social media, Sales Associate Emails, and evites for store events in support of the Client Development Manager
  • Owns Social Media initiatives and builds engaging and compelling Social Media campaigns
  • Leads the All Heart program in-store and coordinates community service projects for the store team in partnership with HR and other store teams as applicable
  • Manages store communications programs, as applicable (e.g. LYNX e-mail program)
  • Builds recommendations and strategies to develop loyalty initiatives
  • Provides insights on / supports Senior Regional Brand Experience Manager with strategic direction of loyalty programs
  • Collaborates cross-functionally with Merchants, Communications, Marketing, Creative, and brand partners
  • Sets goals for team in alignment with overall Brand Experience and store strategies
  • Owns and maximizes Brand Experience Lead’s performance and career development
  • Recruits, hires, trains, and develops team, as applicable

Benefits

  • medical insurance
  • dental insurance
  • vision insurance
  • 401(k) retirement plan
  • basic life insurance
  • supplemental life insurance
  • disability insurance
  • a variety of additional voluntary benefits (such as critical illness, hospital and accident insurance)
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