Digital Experience Performance Intern - Summer 2027

Inspire • Atlanta, GA

2d

About The Position

The Digital Experience Performance Intern will support Inspire’s Digital Experience Performance team in using data, guest behavior, and experimentation to improve digital experiences and increase sales across its portfolio of brands. The intern will study how guests interact with websites and apps, identify opportunities to improve the digital journey, and turn data into actionable insights and recommendations. The role provides exposure to digital analytics, A/B testing, ecommerce performance, and experience optimization, with collaboration across Digital, Product, Brand, Marketing, and Analytics teams.

The position is part of a 10-week paid summer internship program designed to apply classroom learning to real business challenges and build professional skills and industry experience. Program activities include executive speaker sessions and career conversations, a cross-functional intern business challenge with recommendations presented to leaders, community service, and relationship-building across departments and brands.

Requirements

• Be a rising junior, rising senior, or recent graduate enrolled in a degree program focused on Business, Marketing, Data Analytics, Digital Marketing, Communications, Economics, Engineering, or a related field.
• Excellent oral and written communication skills.
• Strong analytical and critical-thinking skills.
• Ability to multitask and prioritize competing projects and deliverables.
• Strong team orientation and interpersonal skills.
• Well-organized with high attention to detail.
• Highly motivated, curious, and a self-starter.
• Working knowledge of Microsoft Excel and PowerPoint.
• Interest in learning tools like Google Analytics 4 (GA4), Quantum Metric, Qualtrics, and Optimizely.
• Interest in A/B testing, experimentation, and digital experience optimization.

Nice To Haves

• Prior internship, coursework, or relevant experience focused on digital analytics, ecommerce, digital marketing, business analysis, consumer insights, or business strategy.
• Exposure to digital analytics or ecommerce measurement.
• Exposure to Universal Analytics, Adobe Analytics, or Google Analytics 4.
• Working knowledge of Microsoft Co-Pilot and/or Power Business Intelligence (BI).

Responsibilities

• Develop and/or assist with ecommerce performance reporting and analysis.
• Analyze digital user behavior to identify insights, friction points, and recommended optimizations.
• Use digital analytics and experience tools, including Google Analytics 4 (GA4) and Quantum Metric, to investigate business questions and guest behavior.
• Assist in identifying and developing A/B testing and digital optimization opportunities.
• Support analysis and quantification of potential digital experience improvements using tools like Optimizely.
• Explore owned website and app experiences of Arby’s, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and Sonic to identify opportunities to improve navigation, product discovery, conversion, and the overall guest journey.
• Assist with documenting digital experience issues and opportunities.
• Conduct competitive research to identify opportunities to improve Inspire Brand’s digital experiences.
• Participate in a cross-functional business challenge and present recommendations to leaders.
• Participate in community service activities and internship program events.

Benefits

• Paid 10-week summer internship program
• Opportunities to engage with Inspire leaders through executive speaker sessions and career conversations
• Opportunity to collaborate with fellow interns on a cross-functional business challenge and present recommendations to leaders
• Community service activities
• Opportunities to build relationships with interns and professionals across departments and brands
• Professional skills and industry experience development

What This Job Offers

• Job Type: Full-time
• Career Level: Intern