Digital Experience Optimization & Analytics Co-op

TJMaxx•Framingham, MA

5d•Onsite

About The Position

Join the growing TJX Digital Organization today! This role is responsible for eCommerce-site optimization for a TJX brand; implementing and maintaining customer-centric strategies, on-site tests, and enhancements to drive profitable sales. Identify optimization opportunities by continuously evaluating sales, conversion, and overall website performance. Support with site testing, on-site search, product recommendations, and new site features. Consistently collaborating with cross functional partners in Finance, Digital Experience, Analytics, Marketing, and Operations.

Requirements

Strong analytical skills
Proficiency using Excel
Agile and innovative thinking skills
Interest in learning Adobe Analytics and AB testing

Responsibilities

Analyzes customer reporting through Adobe Analytics and financial reporting to help identify trends to deliver optimization strategies that drive conversion
Supports execution and analysis of A/B testing roadmap via Adobe Target – learn how to execute tests and strategies across site, driving traffic through the shopping funnel and fuel incremental conversion
Aids in analysis and strategy of on-site search, ensuring optimal configuration and enhancing the customer search experience.
Helps identify historical trends and future business initiatives that would impact conversion plans – highlights these to manager and cross-functional partners to ensure an accurate plan
Supports product recommendations strategy, executing and testing strategies to ensure relevant and fully optimized results are produced across shopping journey (cross-sells, up-sells).
Monitors competition, shares findings and makes recommendations to manager for site opportunities
Builds relationship skills by collaborating across the TJX Digital brands, identifying opportunities to drive business