Digital Experience Operations Senior Specialist

Hazelden Betty Ford FoundationCenter City, MN
$32 - $46

About The Position

The Digital Experience Operations Specialist supports the execution, optimization, and governance of digital experiences across the corporate website and related platforms. This role is responsible for translating digital strategy, campaign requirements, and optimization initiatives into high‑quality, accessible, and measurable web experiences. Working closely with the Digital User Experience Strategist and cross‑functional partners, this role ensures digital production is efficient, scalable, and aligned with user experience standards, accessibility requirements, SEO best practices, and analytics readiness. The Specialist plays a critical role in maintaining website quality, enabling experimentation, and improving operational workflows that support demand generation and user engagement.

Requirements

  • 3-5 years experience working in a web content management system
  • Experience supporting digital marketing or website operations in a cross functional environment
  • Working knowledge of HTML and web publishing fundamentals
  • Familiarity with web analytics tools, QA practices, and accessibility standards (WCAG 2.1 AA)
  • Strong attention to detail with the ability to manage multiple requests and priorities
  • Demonstrated ability to collaborate effectively within a matrixed organization
  • Knowledge of WCAG 2.0 accessibility standards and digital asset practical application including web, email, video, and PDF
  • Aptitude to develop and maintain positive relationships with cross-functional teams, establish trust and credibility in a matrix organization, and demonstrate effective interpersonal, collaboration, and listening skills
  • Strong communication skills and attention to detail, accuracy and presentation of information

Nice To Haves

  • Bachelor’s degree in communication, web design, marketing, or related field
  • Experience with Adobe Experience Manager (AEM) or similar CMS
  • Familiarity with Siteimprove, Google Analytics, experimentation tools, and accessibility validation tools
  • Experience supporting CRO, demand generation, or SEO initiatives

Responsibilities

  • Digital Experience Production & Quality
  • Digital Operations & Martech Enablement
  • Accessibility & Governance
  • SEO, Analytics & Optimization
  • Provide a high level of customer service, display a positive image to internal and external customers, and promote organizational teamwork.

Benefits

  • Competitive Health, Dental and Vision Plans
  • Retirement savings plan with employer match
  • Paid time-off
  • Tuition reimbursement
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