Digital Experience Manager, North America

Amer Sports•Ogden, UT

3d•Hybrid

About The Position

The Digital Experience Manager leads the strategy, execution, and optimization of Atomic’s North American digital ecosystem, with a primary focus on driving growth, increasing conversion, and expanding brand impact. This role owns the end‑to‑end digital experience, leveraging data, customer insights, and cross‑functional collaboration with marketing, global stakeholders, sales, and commercial teams to accelerate demand and revenue performance. The Digital Experience Manager plays a key role in scaling brand awareness, optimizing the consumer journey, and managing and tracking high‑value retail accounts to maximize channel performance.

Requirements

Minimum of 3-5 years of work experience in branded consumer good industry; athletic, outdoor/or sporting goods market preferred.
A Bachelor’s degree in Business/Marketing or related area or equivalent experience.
3-5 years work experience in branded consumer good industry; athletic, outdoor/or sporting goods market preferred
Has worked several years in digital marketing, marketing, and account management
Specific, substantial experience of Digital Marketing channels
Experienced in gaining consumer/channel insight, analyzing data and putting relevant actions in place
Mastery of Digital Toolbox and Ecosystem
Brand/Marketing
Etail/Online/Omnichannel Knowledge
KPI tracking, analyzing, reporting (attributing)
Excellent Presentation skills
Outlook, Internet, MS Office, Analytical Tools
Consumer Content Marketing
Website Design/UI/UX
Developing a brand focused Digital Game Plan
Initiating Action and follow-through, Persuading & Influencing
Presenting and Communicating Information
Planning and Organizing
Relating and Networking
Writing and Reporting
Self Sufficient

Nice To Haves

Preferred every day, avid skier

Responsibilities

Own the Digital Experience and develop growth strategy
Develop digital experience across all marketing led touchpoints, driving awareness, engagement and conversion.
In strong alignment with sales, marketing and commercial teams, develop a digital marketing and ecommerce calendar aligned with North American business objectives, identify high impact moments in the annual GTM cycle.
Develop ecommerce growth strategy in North America
Aligned with sales and commercial teams and in partnership with global stakeholders, develop a comprehensive ecommerce strategy inclusive of D2C and D2X channels to achieve growth targets.
Oversee regional reporting against channel performance
Provide in-season site audits, making recommendations to enhance consumer journey and site performance for North America.
Develop growth strategy in alignment with product category objectives and value creation projects.
Track industry competitors, digital trends and consumer habits, adapting plans when needed.
Direct marketing
Develop and execute CRM strategy aligned with business objectives, inclusive of email, SMS, social media and emerging channels.
Enhance personalization, targeting and consumer segmentation to refine local messaging within North America.
Develop affiliate marketing program to drive conversion in media and ambassador channels.
Continuous Optimization and Innovation
Monitor digital marketing trends, consumer trends and emerging channels to enhance the consumer journey online
Monitor site traffic, performance and content to continually improve regional capabilities.
Paid Digital
In strong alignment with global team, develop high impact opportunities to support paid digital marketing initiatives, including but not limited to social, advertising and media.
Digital partnerships
Oversee the execution of digital aspects of partnerships including Key accounts, retail accounts, brand partners, media, etc.
Report against digital partnership performance.
Online Ambassadors/influencers
In alignment with global ambassador strategy, develop a team of influential online ambassadors across key epicenters within the US and Canada
Develop locally relevant campaigns, identifying top performers and content creators
Report against ambassador performance with annual review and recruitment.