Digital Engagement Specialist
About The Position
The Digital Engagement Specialist supports and executes engagement strategy for Daimler Truck North America’s Aftermarket Digital Experience team and its Excelerator eCommerce platform. The role identifies ways to connect with platform users and helps teams adopt new features and capabilities by providing appropriate training and marketing resources. It also supports consistent, scalable training programs and learning experiences across the organization. The specialist collaborates with cross-functional teams in Parts, Connectivity, Warranty, and IT to align goals and expand engagement initiatives. The role uses measurement and feedback to refine engagement and training efforts and demonstrate their impact on confidence, performance, and long-term success. The position is hybrid, with four days per week in the office and one day remote, and is open to applicants able to work in or relocate to Fort Mill, South Carolina, or Portland, Oregon. Relocation assistance is not available.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Communications, Information Systems, or a related field.
- 2–4 years of experience in training, digital engagement, or business development.
- Demonstrated ability to lead cross-functional initiatives and foster effective collaboration across departments.
- Exceptional written and verbal communication skills, including the ability to explain training content clearly and engage stakeholders.
- Ability to create audience-focused presentations using visual storytelling, structured content, and visualization methods.
- Experience designing and delivering scalable training programs for diverse audiences and learning styles.
- Self-motivated ability to manage tasks independently and drive projects to completion.
- Proficiency in Microsoft Office Suite, including working knowledge of Excel, PowerPoint, and Outlook.
Nice To Haves
- Master’s degree in Business Administration, Marketing, Communications, Information Systems, or a related field.
- Proficiency in data visualization tools such as Power BI and Tableau, including building and interpreting dashboards to inform strategy.
- Familiarity with Agile, Scrum, and Lean methodologies and experience applying them in cross-functional project environments.
- Experience with Daimler Truck North America’s dealer network or a similar automotive or manufacturing business.
- Experience with Excelerator, SAP eCommerce Cloud, Jira, and Confluence.
Responsibilities
- Identify impactful ways to connect with users across the Excelerator platform and support execution of the engagement strategy.
- Help teams prepare for new features and capabilities by ensuring suitable training and marketing resources are available to support awareness and adoption.
- Support the development of consistent, scalable training programs and impactful learning experiences across the organization.
- Collaborate with cross-functional teams across Parts, Connectivity, Warranty, and IT to align goals and expand engagement initiatives.
- Use continuous measurement and feedback to refine engagement and training approaches and demonstrate their impact.
- Design and deliver comprehensive training programs and materials for internal staff, dealers, and customers.
- Review, validate, and refine the training portfolio and roadmap to maintain alignment with learning objectives and evolving business needs.
- Support the training project lifecycle, from vision and planning through instructional design, pilot testing, and deployment, coordinating resources, communications, and execution.
- Develop training content in multiple formats, including in-person and virtual instructor-led sessions, workshops, computer-based training, and online support tools.
- Evaluate training effectiveness by measuring return on investment and piloting techniques, tools, and delivery methods to improve learning outcomes.
Benefits
- 401k company contribution with company match up to 8%, plus a non-elective company contribution of 3–7% depending on age.
- Starting at four weeks of paid vacation.
- 13 or more calendar holidays.
- Eight weeks of paid parental leave.
- Employee assistance program.
- Comprehensive healthcare plans.
- Wellness programs.
- Onsite fitness at some locations.
- Tuition assistance.
- Paid volunteer time off.
- Short-term and long-term disability plans.
- Relocation assistance is not available.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
