Vice President, Digital Engagement

Hackensack Meridian Health • Iselin, NJ

3d • $230,526

About The Position

The Vice President, Digital Engagement directs and oversees digital engagement efforts to make it easier for consumers to access and manage care and for clinicians and administrative team members to manage their workflows in delivering care. The VP, Digital Engagement works with digital marketers, clinicians, IT professionals, clinical and administrative operations teams to deliver quality tools to enable access to and management of patient care. The VP, Digital Engagement will have a deep knowledge of access, clinical tools, technology, digital marketing and operational workflows. This position will manage a team of technologists, digital marketers and SEO and usability experts.

Requirements

• Bachelor's degree in a related field.
• Minimum of 10 years of experience in digital marketing.
• Expertise in web, mobile, mobile app development.
• Leadership experience in IT integration with multiple interfaces including APIs, SDKs.
• Experience managing a team through digital platform transitions, web redesigns, and mobile app launches.
• Experience with multiple content management systems such as Sitecore, WordPress, Headless Content Systems, Google sites.
• Thorough knowledge with search engine analytics such as Google Analytics, Google Analytics 4, Google Data Studio, Generative AI, SMS tech and chatbots.
• Ability to deal well with competing priorities, heavy workloads and a rapidly changing business environment.
• Proven experience in dealing with high-level executives and a demonstrated ability to counsel senior management.
• Track record in building digital footprint and key performance dashboard for major brand.
• Experience with navigating complex organizations.
• Excellent written and verbal communication skills.
• Proficient computer skills including but not limited to Microsoft Office and Google Suite platforms.

Nice To Haves

• Master's degree in a related field.
• Training or certification in leadership management, usability experience, analytics and generative AI.

Responsibilities

• Provides thought leadership and strategic direction and implementation in digital engagement as it relates to patients, consumers, team members and clinicians for Network.
• Leverages technology, operational processes and communications to enhance reputation, engagement and growth in developing and deploying tools.
• Manages a team of developers, technical architects, web designers, search engine optimization experts and usability experts. Digital team members work together to develop the digital infrastructure and deploy products across the continuum of care.
• Produces the platform to build the digital strategy to make access to healthcare easier and the management of a consumer's healthcare straightforward. Responsible for implementation and support.
• Creates processes to test creative new ideas and platforms, and constantly update Network portfolio.
• Manages digital budgets across HMH Network.
• Creates and implements web properties for team members, clinicians, patients and consumers.
• Creates and executes mobile strategy for HMH to ensure consumers and team members can access critical work and health care information via all mobile devices.
• Ensure the mobile app strategy incorporates integration with any business or clinical tools that have an app available.
• Develops, prioritizes, and oversees the execution of innovative projects across social, advertising and web platforms.
• Creates and executes strategy and deployment of online access through web, chatbot, SMS text
• Drives enterprise-wide implementation plan for search engine optimization.
• Identifies trends and insights, and optimizes digital brand performance based on analytics
• Creates and deploys clinical tools for patients to manage care, including MyChart and all HMH Authenticated experiences.
• Develops and implements the HMH internal digital strategy, including the intranet and mobile app
• Acts as executive partner to HMH C-suite leaders in HR, physician enterprise, etc.
• Builds and maintains strong relationships with internal cross functional partners, including creative and site teams, as well as external strategic initiatives and partner agencies.
• Develops e-commerce capabilities and online qualified lead capture.
• Hires, develops, trains, and provides succession planning for a team.
• Other duties and/or projects as assigned.
• Adheres to HMH Organizational competencies and standards of behavior.

Benefits

• health, dental, vision, paid leave, tuition reimbursement, and retirement benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Executive