Digital Content & Engagement Specialist

Superior Plus • Wayne, PA

22h

About The Position

The Digital Content & Engagement Specialist grows Superior's organic digital presence and drives qualified inbound engagement across social, search, and web channels. Reporting to the Senior Marketing Manager - Brand and Communications, this hands-on, execution-focused role turns brand and campaign priorities into digital content and experiences that customers can find, engage with, and act on. It combines creative content skills with analytical work in SEO, AEO, local search, and conversion optimization.

The specialist executes social media strategy and community engagement, produces and optimizes discoverable content for traditional search and AI-powered answer engines, manages website health and conversion, and supports paid awareness campaigns that extend brand reach. The role works within the Brand & Communications team and partners with Digital Experience, Martech, and Digital Lead Gen teams.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Public Relations, or a related field.
• 3–5 years of experience in digital marketing, social media, content, or SEO, ideally in a brand or customer-facing environment.
• Hands-on experience managing social media platforms, community engagement, and content publishing.
• Demonstrated experience with SEO, local search, and content optimization tools and practices.
• Experience with website management, UX principles, and conversion rate optimization.
• Legal authorization to work in the United States; employment visa sponsorship is not available now or in the future.

Nice To Haves

• Specialization in digital marketing.
• Exposure to AEO or optimizing for AI-powered search.
• Exposure to paid awareness or paid social campaign execution.
• Experience in energy, utilities, home services, or other consumer-facing industries.

Responsibilities

• Develop and execute social media strategy across platforms, including content planning, publishing, and audience engagement.
• Manage online community engagement across relevant platforms and forums, including Reddit, and cultivate positive, on-brand interactions.
• Own SEO and AEO across Superior's digital properties, including on-page, technical, and content-driven optimization to improve visibility in traditional and AI-powered search results.
• Structure and optimize content for generative and answer-based search experiences, such as AI Overviews, conversational assistants, and featured answers.
• Plan and optimize content for discoverability, engagement, and inbound conversion.
• Identify influencer and partnership opportunities and support the development and management of those relationships.
• Own website health, user experience, and conversion rate optimization in partnership with the Digital Experience, Martech, and Digital Lead Gen teams.
• Support the planning and execution of paid awareness campaigns that extend reach and complement organic and inbound efforts.
• Monitor performance across social, search, and web channels, and translate insights into content and optimization improvements.
• Maintain brand consistency, tone, and quality across all digital content and touchpoints.
• Perform other related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level