Digital Engagement Specialist

GreenStone Farm Credit Services • East Lansing, MI

4d

About The Position

GreenStone is looking for a Digital Engagement Specialist to lead and enhance our digital engagement efforts across social media, email, website, and other customer-facing channels. In this role, you'll combine creativity, analytics, and strategy to strengthen customer relationships, drive engagement, and support business growth. If you enjoy turning data into insights, building digital campaigns, and creating content that connects with audiences, we'd love to hear from you.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, Analytics, Data Science, Public Relations, or a related field.
• Two or more years of experience leading digital engagement initiatives across social media, email, websites, or similar channels.
• Strong communication, organizational, and project management skills.
• Ability to analyze data and use insights to improve results.
• Experience with marketing technology, website platforms, or digital engagement tools is required.

Nice To Haves

• Experience with Salesforce Agentforce (Marketing Cloud), WordPress, Hootsuite, or similar platforms.
• A customer-focused mindset and passion for creating engaging digital experiences.
• Strong attention to detail and ability to manage multiple priorities.
• Curiosity, creativity, and a continuous improvement mindset.
• Passion for supporting farmers and rural communities across Michigan and northeast Wisconsin.

Responsibilities

• Develop and execute digital engagement strategies that increase customer engagement and brand awareness.
• Manage and optimize customer journeys across digital channels.
• Use data and analytics to evaluate campaign performance and identify opportunities for improvement.
• Create and coordinate engaging digital content that aligns with GreenStone's brand and business goals.
• Partner with teams across the organization to support marketing, communications, public relations, and business initiatives.
• Stay current on emerging digital trends, tools, and best practices.

Benefits

• 15 vacation days, 12 sick days, and 12 paid holidays per year
• 401(k) plan – up to a 9% employer contribution/match
• Medical, Dental, Vision, STD, LTD, Life/AD&D benefits, etc.
• $150/year Logo Wear allowance
• $400/year Wellness Subsidy/Reimbursement & wellness programs
• $6,000 lifetime maximum Student Debt Repayment Program or tuition reimbursement
• Yearly bonus/incentive opportunity available to all benefit eligible employees

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level