Digital Engagement Associate

Reingold Inc•Alexandria, VA

1d•$64,400 - $96,600•Hybrid

About The Position

Reingold is a full-service marketing and creative firm seeking a Digital Engagement Associate to join their Digital Project Management (DPM) team. This role involves managing the day-to-day coordination of digital projects and campaigns for government, nonprofit, and association clients. Responsibilities include gathering requirements, building roadmaps, tracking budgets and timelines, and ensuring alignment between internal teams and clients. The associate will also develop a working knowledge of digital marketing execution (paid media, email, SEO), perform quality assurance on client deliverables, and contribute to channel strategy. This is a Level 3 role on the DPM career ladder, requiring independence in managing workstreams, juggling multiple client accounts, and beginning to take ownership of client relationships.

Requirements

General client-facing professional experience (agency, in-house, consulting, or a comparable setting), with no requirement to have specialized in a single marketing channel.
Strong organizational and time management skills, with the ability to manage multiple workstreams and client accounts at once.
Ability to work with clients to gather and document project requirements and translate them into actionable plans.
A genuine interest in digital engagement and digital project management, with curiosity about how paid media, email, SEO, and content work together.
Openness to, and excitement about, working in an AI-forward environment, comfortable using AI tools day to day and eager to keep learning new ones.
An entrepreneurial spirit, comfortable taking initiative, proposing new approaches, and figuring things out without a fixed playbook.
Curiosity, comfort with ambiguity, and a drive to succeed, even as priorities shift.
Excellent oral and written communication skills, both with clients and internal teams, and the ability to explain a technical concept to someone who doesn’t work in marketing.
A bachelor’s degree in marketing, communications, business, or a similar field (or equivalent work experience).

Nice To Haves

Experience with Agile and Kanban practices at an agency, product company, or software development shop.
Familiarity with the Atlassian suite (Jira, Confluence) and collaborative tools such as Miro or Figjam.
Hands-on experience running or supporting live campaigns in one or more focus areas, such as paid media, email marketing, or SEO.
Working knowledge of Google Ads and Meta Ads Manager, including how to build a campaign, not just read a report about one.
Familiarity with GA4 and Google Search Console.
Comfort with spreadsheets, including pivot tables, lookups, and turning messy exports into a clean report.
Certifications in Google Ads, Google Analytics (GA4), Meta Blueprint, or HubSpot.
Hands-on experience with SEO tools such as Semrush, Ahrefs, Screaming Frog, or Moz.
Hands-on GEO/AEO experience: implementing structured data, building answer-shaped or entity-rich content, prompt-set testing, or citation tracking across ChatGPT, Perplexity, Gemini, or AI Overviews.
Experience supporting projects for state or local government agencies or organizations in highly regulated industries; ability to obtain a security clearance.

Responsibilities

Gather and document client requirements, objectives, and goals for digital experience and marketing engagements.
Support Discovery workstreams and lead Story Mapping / Experience Canvas activities; help set up definition workshops.
Prioritize product and campaign launches, identify milestones, and create and maintain roadmaps in Confluence and epics in Jira.
Manage day-to-day budgeting, task assignments, and communication between internal teams and clients for assigned accounts.
Monitor product and campaign KPIs, build and interpret Jira and analytics dashboards, and collaborate with Content Strategy, UX, and Analytics teams to keep messaging and brand consistent across deliverables.
Identify and help remove roadblocks, internally, with clients, and with third-party vendors, before they put a timeline or budget at risk.
Guide interdisciplinary teams on Agile and Kanban practices; participate in client calls, take accurate notes, and follow through on action items without needing a reminder.
Track billable time accurately across multiple client accounts and consistently hit deadlines in a fast-moving agency environment.
Support the planning, execution, and QA of paid media, email marketing, and SEO campaigns, including budget pacing, list segmentation, and rendering/link/UTM checks.
Run and document A/B tests across paid and email, such as subject lines, send times, ad copy, creative, and landing pages.
Track rankings, traffic, and overall channel performance; help investigate movement and translate results into recommendations for clients.
Integrate AI into the daily workflow where appropriate, to streamline processes and strengthen insights.