Seasonal Digital Engagement Associate

The Lumistella Company•Atlanta, GA

15h

About The Position

The Lumistella Company is a global intellectual property company dedicated to bringing Santa’s North Pole to life for children around the world through consumer products, original entertainment and brand experiences. We are home to the most iconic and beloved Christmas brands of this generation including The Elf on the Shelf, Elf Pets, and Elf Mates. The Seasonal Digital Engagement Associate is a part-time freelance role supporting the company’s digital engagement strategy through compelling content creation and proactive community interaction. Working closely with the broader marketing and content teams, this role helps drive audience growth and brand engagement across social media platforms. This position is ideal for early-career professionals with a passion for digital storytelling, social media trends, and audience engagement. The ideal candidate will have a strong foundation in either social media engagement or video/graphic content creation, with opportunities to cross-collaborate across both areas.

Requirements

Internship or entry-level experience in social media marketing, community management, video production, or graphic design.
Familiarity with key platforms including Instagram, TikTok, and Facebook.
For creative roles: Proficiency in video editing tools (e.g., Premiere Pro) and design software (e.g., Adobe Creative Suite, Canva).
Strong written communication, organization, and collaboration skills.
A keen eye for trends and a creative mindset geared toward youth-oriented content.
Ability to maintain brand tone while contributing fresh and youthful perspectives.

Responsibilities

Manage and maintain the social media calendar, including scheduling and publishing content
Execute real-time, in-season community management across a minimum of 4 social media channels to foster brand interaction and respond to engagement.
Lead day-to-day community engagement efforts, responding to comments and messages across platforms.
Generate original ideas for TikTok and other social platforms based on emerging trends.
Track social media trends, audience insights, and performance data to inform engagement strategies.
Media monitoring for consumer and corporate proactive and reactive placements
Issues and Crisis monitoring
Support Social Media team with Pinterest monthly uploads
Influencer and Celebrity monitoring
Content curation from User-generated content (UGC)
Protect company assets through the proper management of asset files and adherence to company policy with regard to information security and management.
Edit and produce short-form video content optimized for Reels, Stories, TikToks, and other platforms.
Design branded digital assets and graphics that align with visual identity and content strategy.
Collaborate with social and content teams to ensure consistency in tone and visual storytelling.
Assist with content production, including prop prep and creative execution as needed.
Explore fresh design and video ideas that resonate with youth and family-oriented audiences.