Digital Designer, Fashion & E-Commerce

GELMART INDUSTRIES, INC.•New York, NY

7d•$70,000 - $85,000•Onsite

About The Position

We are looking for a talented Digital Designer with a strong fashion and brand aesthetic to support Hanky Panky and Cosabella, two iconic intimates brands within the Rafar Brands portfolio. This role is responsible for creating compelling, on-brand assets across consumer touchpoint, including e-commerce, paid media, email, social, print, and more. Working closely with the VP of Marketing as well as the brand and performance teams, the Digital Designer will help bring brand campaigns, seasonal launches, and marketing moments to life with strong craft, attention to detail, and an intuitive understanding of fashion aesthetics. The ideal candidate has an exceptional eye, a passion for fashion and lifestyle brands, and the ability to produce high-quality design work at pace in a fast-moving, entrepreneurial environment.

Requirements

4-7 years of digital and brand design experience, preferably within intimates, fashion, apparel, beauty, luxury, or another highly visual consumer brand.
Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
Experience designing for Meta (Instagram, Facebook) and Google Ads platforms, including knowledge of specs, formats, and mobile-first best practices
Experience working in Klaviyo for email design, including template creation and modular asset development
Working knowledge of Figma or similar collaborative design tools for file sharing and handoff
Strong retouching skills in Photoshop, including color correction, image editing, and compositing
Ability to work across distinct brand identities while maintaining each brand’s individual visual language, aesthetic, and guidelines
Portfolio demonstrating a sophisticated brand aesthetic and exceptional digital design work across e-commerce, email, paid media, social, and integrated brand campaigns.
Bachelor’s degree in Graphic Design, Visual Communications, or equivalent education required

Nice To Haves

Familiarity with Shopify for e-commerce asset design and coordination is strongly preferred

Responsibilities

Design customer-facing graphics and marketing assets across all consumer touchpoints, including digital, paid media, email, social, print, and retail/sales materials
Execute design work for brand campaigns, seasonal launches, and key marketing moments with a consistent, elevated visual voice
Create on-brand assets for e-commerce, including product photography layouts, banners, landing pages, and category pages
Develop and adapt assets for paid media across Meta and Google platforms, following best practices for specs, formats, and mobile-first design
Design email templates and modular email components in Klaviyo, ensuring visual consistency and performance-driven layouts
Support the production of line sheets, lookbooks, and sell-in materials for retail and sales teams
Maintain and apply brand guidelines across all design work, ensuring visual consistency across channels and consumer touchpoints
Collaborate closely with the Art Director to receive creative direction and deliver work that meets brand standards and business objectives
Partner with marketing, e-commerce, and merchandising teams to ensure design work aligns with product strategy and campaign goals
Incorporate feedback efficiently and iterate on designs to meet quality standards and timelines
Contribute to the organization and maintenance of digital asset libraries and file management systems
Manage multiple design projects simultaneously, prioritizing effectively to meet deadlines in a fast-paced environment
Prepare and deliver final production files to exact specifications for print, digital, and paid media
Support photo shoot production as needed, including image retouching and post-production
Assist with retouching, resizing, and adapting existing assets for new formats and markets