E-commerce & Digital Marketing Specialist

D2B

1d•Remote

About The Position

Kataki is a New Zealand-based e-commerce business specializing in red light and near-infrared light therapy products for people, dogs, cats, and horses. The business offers a growing range of products, including face masks, yoga mats, and caps for people, therapy pads, leg wraps, and jackets for pets, and bell boots and therapy wraps for horses. Kataki positions its products as a science-backed, drug-free approach to recovery and wellbeing. Kataki sells directly to customers through its Shopify store and is supported by an active social media presence. As the business grows, it needs dependable systems, a well-maintained online store, and a consistent customer experience from first click through to delivery. We are seeking an experienced and highly organized E-commerce & Digital Marketing Specialist to support Kataki across four key areas: Shopify maintenance and conversion optimization, social media advertising and content, backend order processing, and customer service. The successful candidate will keep the Shopify store running smoothly and converting well, plan and manage paid social campaigns, produce engaging content, and make sure orders flow accurately between Shopify and Odoo, with stock levels kept up to date. This is a varied, hands-on role suited to someone who is comfortable moving between marketing, systems, and operations work. They should be able to identify what needs attention and follow tasks through to completion with minimal supervision. The position will initially be part-time at 25–30 hours per week, with the expectation of moving to full-time within approximately 3 months as order volume and responsibilities grow. The key objective is to help Kataki grow online sales while keeping store, order, and customer operations accurate, efficient, and well organized.

Requirements

At least 3–4 years of experience in e-commerce, digital marketing, or online store operations.
Proven hands-on experience maintaining and optimizing Shopify stores.
Demonstrated experience running profitable paid social campaigns on Meta and/or TikTok.
Ability to create engaging social media content, including short-form video.
Practical understanding of conversion rate optimization, A/B testing, and e-commerce analytics.
Experience with backend order processing, fulfillment, and inventory management.
Experience with an ERP or inventory system integrated with Shopify.
Strong troubleshooting skills when integrations, syncs, or store features stop working.
Excellent written and spoken English, with the ability to write clear, customer-ready content and replies.
Strong attention to detail, particularly with product data, stock levels, and order accuracy.
Ability to manage priorities across marketing, operations, and customer service.
Ability to work independently and take ownership of outcomes.
Reliable internet connection and a professional home-office environment.
Availability to work 25–30 hours per week during New Zealand business hours, moving to full-time within approximately 3 months.

Nice To Haves

Direct experience with Shopify and Odoo integrations.
Experience in the health, wellness, beauty, fitness, or pet products industries.
Experience marketing to multiple customer groups (e.g., consumers, pet owners, and equestrian audiences).
Experience with Klaviyo email and SMS automation.
Experience with advertising standards for health and wellness products.
Previous experience working remotely for a New Zealand or Australian e-commerce business.

Responsibilities

Maintain and update the Shopify store, including products, collections, pages, navigation, and theme settings.
Create and update product listings with accurate descriptions, variants, pricing, images, and sizing information.
Manage Shopify apps and integrations, and troubleshoot issues as they arise.
Monitor the store for broken links, display issues, checkout problems, and outdated content.
Set up and manage discount codes, promotions, and seasonal campaigns.
Ensure store content is accurate, on-brand, and consistent across all product ranges.
Keep clear records of store changes, app settings, and key configurations.
Review store performance, including traffic, conversion rate, average order value, and cart abandonment.
Identify points in the customer journey where visitors drop off and recommend practical improvements.
Improve product pages, landing pages, and calls to action to increase conversions.
Plan and run A/B tests on page layouts, offers, imagery, and copy.
Optimize site speed, mobile experience, and checkout flow.
Support email and SMS flows, such as abandoned cart, welcome, and post-purchase sequences.
Report regularly on results and recommend next steps.
Plan, build, and manage paid advertising campaigns across Meta (Facebook and Instagram) and TikTok.
Set up audiences, retargeting campaigns, lookalike audiences, and conversion tracking.
Monitor campaign performance daily and adjust budgets, creative, and targeting to improve return on ad spend.
Test new ad formats, hooks, offers, and audiences in a structured way.
Make sure the Meta Pixel, Conversions API, and TikTok Pixel are tracking accurately.
Ensure all advertising and product claims follow the business's approved messaging and relevant New Zealand advertising standards.
Produce clear performance reports covering spend, results, and recommendations.
Plan and maintain a regular content calendar across Facebook, Instagram, and TikTok.
Create engaging organic content, including short-form video, graphics, product demonstrations, and customer stories.
Edit video and imagery for ads and organic/paid posts using tools such as Canva and CapCut.
Write captions and ad copy that suit each platform and audience (people, pet owners, and equestrian customers).
Respond to comments and messages, and flag customer inquiries or concerns.
Monitor trends and competitor activity to identify new content opportunities.
Process and monitor incoming orders to ensure they are fulfilled accurately and on time.
Maintain and troubleshoot the integration between Shopify and a potential ERP.
Check that orders, customers, products, and payments sync correctly between systems.
Identify and resolve failed syncs, duplicate orders, and data mismatches.
Coordinate with fulfillment and courier partners on dispatch, tracking, and delivery issues.
Manage returns, refunds, and exchanges in line with the business's policies, including the 30-day money-back guarantee.
Maintain clear records of order issues and how they were resolved.
Keep stock levels accurate across Shopify and back-end system/tracking.
Monitor inventory levels and flag low-stock or out-of-stock items early.
Support reorder planning based on sales trends, lead times, and upcoming promotions.
Complete regular stock reconciliations and investigate discrepancies.
Update product availability, pre-orders, and backorders on the store.
Maintain accurate SKU, variant, and product data across all systems.
Respond to customer inquiries by email, live chat, and social media in a friendly, professional, and timely manner.
Answer questions about products, sizing, usage, shipping, returns, and order status.
Resolve order issues, delivery delays, and product concerns, and escalate where required.
Maintain templates and FAQs for common questions.
Record customer feedback and recurring issues to help improve products, the store, and processes.
Help scale customer service processes as order volume grows.
Prepare regular reports on sales, ad performance, conversion rates, stock levels, and customer service trends.
Document recurring workflows, checklists, and standard operating procedures.
Identify repeated errors, bottlenecks, or manual steps that could be automated or improved.
Recommend practical improvements across the store, marketing, and operations.