Digital Design Manager

Forma Brands LLC•Los Angeles, CA

About The Position

The Manager, Digital Design is a hands-on creative leader responsible for creating and overseeing Morphe’s digital experiences and marketing and campaign assets. The role conceptualizes, designs, and produces mobile-first assets across owned, paid, wholesale, and third-party channels, including ecommerce, email, social media, and paid media. It also art directs imagery for digital use and leads and reviews work from in-house, freelance, and agency partners to ensure cohesive creative aligned with brand strategy. The position requires expertise in design systems, brand design, and UI/UX, and close collaboration with ecommerce, marketing, brand, social, agency partners, and other cross-functional teams. The Manager develops digital design strategy, supervises the Production Artist, mentors in-house and agency designers, and advocates for creativity and innovation while keeping current with industry and social trends, emerging technologies, and digital design practices.

Requirements

5–6 years of experience in digital or web design.
A B.A., B.S., or BFA in Graphic Design, Web Design, Art, or a related field.
Previous experience in a leadership role managing and mentoring a team of designers.
Proficiency in Adobe Creative Suite, Figma, and Klaviyo.
Strong understanding of UX/UI principles and best practices.
Strong understanding of social trends and best practices.
Excellent communication, presentation, and interpersonal skills.
Ability to think strategically and translate business objectives into compelling design solutions.
Strong organizational and project management skills, including the ability to manage multiple projects and deadlines.
Exceptional typography and design skills.
General knowledge of browser capabilities and web technologies.

Nice To Haves

Experience with CGI-based creative production.
Working knowledge of Shopify.
Experience or interest in the beauty industry.

Responsibilities

Create responsive digital designs for ecommerce, websites, email, and social media across owned and third-party retailer channels, following brand guidelines.
Gather assignment needs and objectives, incorporate feedback, and revise designs accordingly.
Ensure designs, templates, and finished solutions meet requirements across browsers, mobile devices, email clients, and screen settings.
Design paid media assets that support campaign objectives and maintain brand consistency.
Create animated GIFs for digital channels.
Oversee the conceptualization, design, and production of digital assets, including websites, mobile apps, social media, email campaigns, online advertisements, and other digital content.
Maintain consistent, high-quality design across digital platforms and in accordance with brand guidelines.
Collaborate with marketing and content teams to develop visual stories that enhance user engagement and brand awareness.
Conduct design reviews and provide constructive feedback.
Lead and review freelance and agency design output for email, wholesale digital, and paid media.
Art direct imagery for digital use, particularly product smears.
Champion user-centered design principles and ensure digital experiences are intuitive, accessible, and user-friendly.
Collaborate with UX/UI designers on wireframes, prototypes, and user flows.
Analyze user feedback and performance metrics to refine and optimize designs.
Develop and implement digital design strategy aligned with brand and marketing objectives.
Lead, mentor, and manage in-house and agency digital designers, including direct supervision of the Production Artist.
Keep current with industry and social trends, emerging technologies, and digital design best practices.
Build relationships with cross-functional teams and external vendors.
Communicate and present design concepts and strategies clearly and persuasively to stakeholders.
Advocate for design and promote a culture of creativity and innovation.