Digital Copywriter

MillerKnoll•Stamford, CT

12d

About The Position

The Digital Copywriter supports copy creation for promotional campaigns across digital channels, translating MillerKnoll’s design vision into compelling content for customers, architects, interior designers, and design enthusiasts. The role calls for a creative storyteller with an appreciation for contemporary design, architecture, craftsmanship, and premium lifestyle brands, able to turn product features into inspiring narratives while maintaining a sophisticated, editorial-driven brand voice across customer touchpoints. The position develops promotional and digital content, supports brand and design storytelling, contributes copy for print and campaign materials, and collaborates with creative, marketing, eCommerce, merchandising, and product teams. It balances storytelling with conversion goals, supports SEO while preserving the luxury brand voice, and ensures content is polished, accurate, consistent, and delivered to deadlines. Success includes elevating the brand, deepening customer engagement, and contributing to campaigns that drive awareness, engagement, and revenue growth.

Requirements

Bachelor's degree in English, Communications, Journalism, or a related field.
3–5 years of copywriting experience within luxury retail, contemporary furniture, home furnishings, design, fashion, or lifestyle brands.
Ability to balance creative excellence with business objectives and project timelines.
Exceptional writing, editing, proofreading, and storytelling abilities.
Strong portfolio showcasing work across web, email, print, and integrated marketing campaigns.
Ability to organize, prioritize, and self-manage assignments under strict deadlines.

Nice To Haves

Experience working in a fast-paced retail marketing environment.
Passion for contemporary furniture, interior design, architecture, art, and modern living.
Experience writing for premium or luxury consumer brands.
Familiarity with content management systems and email marketing platforms.
Unrelenting optimistic outlook.

Responsibilities

Develop on-brand promotional copy for email and cross-channel marketing, including subject lines, headlines, body copy, and calls to action.
Coordinate copy updates and revisions for promotions, including offer changes, date shifts, and last-minute edits.
Gather promotional details from marketing, creative, and channel teams and deliver copy on deadline.
Support promotional, lifecycle, and customer engagement programs with relevant messaging.
Collaborate with marketing teams to test and optimize content performance.
Write and optimize website copy for landing pages, collection pages, product detail pages, editorial features, and promotions.
Create content that balances storytelling with conversion-driven messaging.
Partner with eCommerce and merchandising teams to build customer-centric content experiences.
Support SEO initiatives while preserving the luxury brand voice.
Develop brand narratives that communicate modern design, craftsmanship, innovation, and everyday living.
Translate design concepts, material choices, and product innovation into clear, inspiring customer-facing content.
Maintain consistent voice, tone, and messaging across digital and print channels.
Help evolve and maintain the brand voice while supporting business and marketing objectives.
Write copy for catalogs, lookbooks, direct mail, print advertising, in-store experiences, event materials, and brand collateral as needed.
Partner with designers and art directors to integrate copy and visual storytelling.
Participate in proofing and content reviews to ensure quality and accuracy.
Collaborate with Creative Directors, Art Directors, Designers, Merchants, Marketing, and Product Development teams to build integrated campaigns.