Digital Content Strategist - AppD/Temporary Assignment

Fanshawe Toronto@ILAC • London, ON

4d • Hybrid

About The Position

This is a temporary assignment for a Regular Full-Time Digital Content Strategist position until June 25, 2027. The role operates on a hybrid work schedule and is considered a critical replacement vacancy. The Digital Content Strategist is responsible for increasing organic traffic to Fanshawe’s digital platforms by planning and implementing SEO, digital content, and UX strategies for the web. This includes conducting keyword research, writing search-optimized content aligned with brand and communication objectives, researching best practices, and developing performance metrics using various digital tools. The position reports to the Director, Global Marketing & Digital Experience and collaborates with Marketing and Corporate Communications teams.

Requirements

• Post-secondary 3-year diploma/degree or equivalent in digital content marketing, website development, or related field.
• Minimum 3 years of experience in UX principles and research practices.
• Minimum 3 years of experience in search engine optimization, including detailed keyword research, manual site audits, and using SEO tracking tools (e.g., Google Analytics, Tag Manager, Moz, Ahrefs, SEM Rush).
• Experience with a CMS such as Drupal or WordPress.
• Experience with HTML or CSS.
• Google Suite skills and certifications.
• Experience with social media platforms.
• Strong skillset in copywriting, SEO, digital marketing, and reporting analytics.
• Must be available to work within Ontario and on campus as required.

Responsibilities

• Optimize website content by identifying growth opportunities in organic website traffic through keyword research, site-wide optimization, and on-page optimization.
• Collaborate with Marketing and Communications teams to suggest website content improvements based on SEO best practices.
• Research and analyze competitor websites.
• Stay updated on new technologies, UX/SEO trends, and best practices.
• Liaise with other College staff to prepare web copy and update web pages.
• Communicate with large directory listings (e.g., Google, Wikipedia) to create, update, or edit citations.
• Identify opportunities for integrated digital content strategies with Marketing and Communications teams to maximize campaign effectiveness across all digital channels.
• Improve website user experience by researching and suggesting improvements to site content and architecture based on best practices and performance metrics.
• Research developments in website design, functionality, and usability.
• Develop and execute link-building strategies in conjunction with Marketing and Communications teams.
• Monitor performance metrics using tools like Google Analytics, Trends, and AdWords Keyword Planner to understand organic search performance and identify SEO opportunities.
• Conduct regular site audits and prepare quarterly monitoring reports.
• Update web content by liaising with other college staff to prepare and update web pages and content using the content management system.
• Liaise with the third-party web development company on technical developments on the website.

Benefits

• Competitive compensation
• Comprehensive Benefits Package
• Defined benefit pension plan
• Generous vacation and holiday entitlements
• Full-time employees start at a minimum of 3 weeks of vacation per year in addition to paid college closure from Dec. 25 – Jan. 1
• Prepaid leave/salary deferral plan
• Subsidized maternity and parental leave
• Family tuition program
• Flexible work policy
• Employee and Family Assistance Program
• Corporate Discounts through CAUBO
• Tuition reimbursement and subsidy programs
• Professional development leave
• LinkedIn Learning
• CAAT Pension Plan (DBprime Plan for full-time postings)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree