Sr. Content Strategist, Digital Experience

Esri•Redlands, CA

2d•Onsite

About The Position

Join our influential Digital Experience team in contributing to the success of Esri’s corporate website. As a content strategist, you will be pivotal in optimizing customer journeys for Esri’s priority audiences, driving higher conversion rates, and ensuring a compelling and consistent brand narrative on esri.com. Your excellent interpersonal skills and comfort interacting at all levels of the organization will be imperative to your success, as you will be working with stakeholders from across Esri, as well as SEO, web designers, CMS authors, project managers, and writers.

Requirements

8+ years of experience with web usability, information architecture, and writing for the web
Proficiency with web analytics tools (such as Google Analytics, Adobe Analytics)
Ability to work collaboratively, gain consensus, and actively seek professional development opportunities
Strong listening and communication skills
Strong understanding of web best practices, including SEO and UX
Extremely organized with a keen eye for detail and a passion for complex projects with multiple stakeholders
Ability to multitask in a dynamic and fast-paced environment with a focus on adaptability and staying abreast of industry trends
Bachelor’s degree in marketing, business, project management, or a related field
Occasional travel may be required (less than ~20%); travel needs may vary based on business requirements
Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Nice To Haves

Writing for the web for a B2B company
Master’s degree in marketing, business, project management, or a related field

Responsibilities

Monitor and analyze content performance for priority audiences and customer journeys, leveraging specific, measurable metrics to make informed recommendations for optimization and improvements
Stay current on Esri’s campaign and program plans, utilizing exposure to industry-leading web analytics tools to proactively map out how the web can best support strategic initiatives
Ensure key web pages adhere to brand, content, tagging, and taxonomy guidelines, contributing to a consistent and recognizable brand image
Drive consistency across similar page types, collaborating closely with SEO and Conversion Rate Optimization teams to understand trends and identify opportunities for improvement
Collaborate with the UX team to align efforts and keep abreast of usability research conducted by the UX Research team
Actively participate in kick-off meetings for web projects to set the right direction for page strategy, encouraging innovation and creativity in web content strategy
Represent web content strategy in milestone meetings for major projects, contributing a global perspective if applicable