Content Strategist – Digital Experience & Web Content - 26-05631

NavitasPartners•Kings County, NY

1d•Hybrid

About The Position

We are seeking an experienced Content Strategist to support a large-scale digital redesign initiative focused on improving public-facing web experiences. This role is ideal for a creative and analytical professional who can transform complex information into clear, user-friendly content for broad audiences. The ideal candidate will have expertise in content strategy, information architecture, web copywriting, user-focused content design, and stakeholder collaboration.

Requirements

8+ years of experience as a Content Strategist, Editorial Strategist, Information Architect, or similar role.
Strong copywriting and editing skills with portfolio samples available.
Experience writing according to formal style guides.
Strong research and analytical skills.
Experience conducting stakeholder interviews and facilitating meetings.
Project management and self-management experience in deadline-driven environments.
Working knowledge of Google Analytics and web traffic reporting.
Experience using user research and behavioral insights to guide content decisions.

Nice To Haves

Bachelor’s degree in Journalism, Communications, Digital Media, Creative Writing, or related field.
Experience working within government, nonprofit, or higher education environments.
Experience writing in plain language at a sub-7th grade reading level.
Experience with modern Content Management Systems (CMS).
Experience navigating complex review and approval workflows.
Familiarity with New York City communities and public service environments.

Responsibilities

Develop content requirements, content outlines, and user-focused guided experiences.
Write clear, compelling, and plain-language web copy aligned with established style guidelines.
Conduct interviews with subject matter experts to gather and simplify complex information.
Audit and inventory existing website content, features, and functionality.
Analyze user behavior and engagement metrics using Google Analytics.
Research policies, laws, and operational processes to support accurate content development.
Deliver high-quality content deliverables within strict project timelines.
Conduct content quality assurance reviews and provide feedback to other teams.
Track and report on key performance indicators related to content performance.
Collaborate with cross-functional teams including design, product, legal, policy, and leadership stakeholders.