Digital Experience & Web Strategist, Senior Manager

Booz Allen Hamilton•McLean, VA

2d•Remote

About The Position

The Digital Experience & Web Strategist, Senior Manager role is a strategic and hands-on leadership position focused on defining and delivering the future of Booz Allen's digital experiences. This role merges UX leadership with ownership of the web channel as a key platform for audience engagement, brand storytelling, and lead generation. The individual will set the vision for audience engagement across digital touchpoints, with a primary focus on the website and its integration into broader marketing and sales journeys. This role involves leading a multidisciplinary UX team, establishing experience standards and design systems, and driving measurable improvements in engagement and performance. It is a player-coach role, requiring both strategic leadership and direct design guidance, with the ability to step into the work as needed. Collaboration with marketing, production, content, analytics, and technology teams is essential for delivering cohesive, high-impact digital experiences.

Requirements

10+ years of experience in UX design, product design, UX-focused product management, or digital strategy, including leadership responsibility.
Experience in UX design, interaction design, and usability best practices.
Experience defining, implementing, and scaling design systems.
Experience leading UX teams and delivering digital experiences at enterprise scale.
Experience with stakeholder management and influencing senior leaders.
Experience working in complex, matrixed organizations.
Knowledge of analytics, A/B testing, performance optimization, digital channel metrics, KPI definition, and performance insights frameworks.
Ability to display a portfolio of UX or web UI work, demonstrating end-to-end systems thinking, high-quality execution, and measurable impact on user experience and business outcomes.
Ability to display ownership of a major digital channel, including strategy and performance outcomes, and operate as both a strategic leader and hands-on contributor.
Bachelor’s degree.
U.S. citizenship is required due to the nature of the work.

Nice To Haves

Experience with email marketing and marketing automation platforms such as Marketo or Salesforce Marketing Cloud.
Experience with personalization and journey orchestration tools such as Adobe Target or CDPs.
Experience in B2B or B2G environments with longer, relationship-driven sales cycles.
Experience integrating UX with content strategy, SEO, and digital analytics.
Experience with sales enablement platforms and their role in the customer journey.
Experience with enterprise CMS platforms such as AEM or Contentful.
Knowledge of data ecosystems, including data lakes and customer data platforms.
Knowledge of accessibility standards, including WCAG.

Responsibilities

Define and evolve the end-to-end digital experience vision across web and adjacent channels, translating business goals into clear experience strategies and roadmaps.
Own the web channel strategy, including site architecture, content models, and continuous optimization to improve engagement and performance.
Lead UX design across digital channels, ensuring high-quality interaction design, usability, content strategy, and visual consistency.
Provide hands-on design direction and feedback, elevating the quality of UX deliverables and team output.
Establish and govern an enterprise design system and UI pattern library, ensuring scalability, accessibility, and consistency.
Architect cross-channel user journeys that connect web, email, marketing automation, and sales enablement touchpoints.
Define and implement digital channel measurement metrics, KPIs, and performance insight frameworks.
Define and lead experimentation strategies to continuously optimize experiences.
Serve as a strategic advisor to marketing and business stakeholders, translating experience strategy into business outcomes.
Lead and develop a multidisciplinary UX team, setting standards for quality, process, and performance.