Digital Experience & Web Strategist, Senior Manager

Booz Allen Hamilton•McLean, VA

About The Position

The Opportunity: We are seeking a strategic and hands-on leader to define and deliver the future of Booz Allen's digital experiences. This role combines UX leadership with ownership of the web channel as a primary platform for audience engagement, brand storytelling, and lead generation. The Digital Experience and Web Strategist, Senior Manager will set the vision for how our audiences engage with our brand across digital touchpoints, with a primary focus on the website and its integration into broader marketing and sales journeys. This individual will lead a multidisciplinary UX team, establish experience standards and design systems and drive measurable improvements in engagement and performance. This is a player–coach role: you will lead through strategy and influence, while also providing direct design guidance and stepping into the work when needed. You will partner closely with marketing, production, content, analytics, and technology teams to deliver cohesive, high-impact digital experiences. Due to the nature of work performed within this facility, U.S. citizenship is required.

Requirements

10+ years of experience in UX design, product design, UX-focused product management, or digital strategy, including leadership responsibility
Experience in UX design, interaction design, and usability best practices
Experience defining, implementing, and scaling design systems
Experience leading UX teams and delivering digital experiences at enterprise scale
Experience with stakeholder management and influencing senior leaders
Experience working in complex, matrixed organizations
Knowledge of analytics, A/B testing, performance optimization, digital channel metrics, KPI definition, and performance insights frameworks
Ability to display a portfolio of UX or web UI work, demonstrating end-to-end systems thinking, high-quality execution, and measurable impact on user experience and business outcomes
Ability to display ownership of a major digital channel, including strategy and performance outcomes, and operate as both a strategic leader and hands-on contributor
Bachelor’s degree
U.S. citizenship is required

Nice To Haves

Experience with email marketing and marketing automation platforms such as Marketo or Salesforce Marketing Cloud
Experience with personalization and journey orchestration tools such as Adobe Target or CDPs
Experience in B2B or B2G environments with longer, relationship-driven sales cycles
Experience integrating UX with content strategy, SEO, and digital analytics
Experience with sales enablement platforms and their role in the customer journey
Experience with enterprise CMS platforms such as AEM or Contentful
Knowledge of data ecosystems, including data lakes and customer data platforms
Knowledge of accessibility standards, including WCAG

Responsibilities

Define and evolve the end-to-end digital experience vision across web and adjacent channels, translating business goals into clear experience strategies and roadmaps
Own the web channel strategy, including site architecture, content models, and continuous optimization to improve engagement and performance
Lead UX design across digital channels, ensuring high-quality interaction design, usability, content strategy, and visual consistency
Provide hands-on design direction and feedback, elevating the quality of UX deliverables and team output
Establish and govern an enterprise design system and UI pattern library, ensuring scalability, accessibility, and consistency
Architect cross-channel user journeys that connect web, email, marketing automation, and sales enablement touchpoints
Define and implement digital channel measurement metrics, KPIs, and performance insight frameworks
Define and lead experimentation strategies to continuously optimize experiences
Serve as a strategic advisor to marketing and business stakeholders, translating experience strategy into business outcomes
Lead and develop a multidisciplinary UX team, setting standards for quality, process, and performance