Web Content Strategist

UIOWA • Iowa City, IA

15h • Remote

About The Position

The University of Iowa Office of the Provost is hiring a Web Content Strategist (100% appointment). This role will lead web strategy, create compelling digital content, and partner across campus to build accessible, engaging online experiences that advance the university's priorities. The Web Content Strategist serves as the primary web content leader for a portfolio of Office of the Provost websites, including International Programs, UI Passport Acceptance Facility, Strategic Plan, Student Disability Services, Center for Teaching, and other affiliated unit websites. The position develops and implements web content strategies that improve user experience, accessibility, search performance, and content governance while supporting the strategic priorities of the Office of the Provost. Working collaboratively with campus stakeholders, the Web Content Strategist plans, creates, organizes, and continuously improves digital content using data-informed decision-making, web analytics, and industry best practices. The position serves as a strategic consultant to campus partners, providing guidance on website planning and digital communications while managing multiple concurrent web initiatives and projects. In addition to leading web content strategy, the position develops and manages digital communications that support institutional priorities, including website content, news stories, executive communications, newsletters, and email communications. The position helps advance major university initiatives through effective digital storytelling, content planning, and continuous optimization of the Provost organization's digital presence. They will also have the opportunity to monitor website performance using analytics and provide recommendations to improve content, navigation, and user experience, participate in implementing major marketing programs and initiatives, recommend technology to support the marketing function, oversee marketing tasks and activities, and coach on the development strategy for specific markets and specific products.

Requirements

• Bachelor’s degree in marketing, communications, journalism or a related field, or an equivalent combination of training and experience providing a comparable level of expertise.
• Minimum 1 year working in web content strategy, digital communications, marketing, or a related field.
• Experience creating, editing, organizing, and maintaining website content using a content management system (e.g., Drupal, WordPress, or similar).
• Experience writing and editing digital content for websites and other online communication channels.
• Experience using web analytics tools (e.g., Google Analytics, Siteimprove, or similar) to evaluate website performance and recommend improvements.
• Experience managing multiple projects simultaneously while balancing competing priorities and deadlines.
• Experience collaborating with cross-functional teams and stakeholders to develop and implement digital communication initiatives.
• Excellent written, editing, and verbal communication skills.
• Strong organizational and project management skills with the ability to prioritize multiple concurrent initiatives.
• Demonstrated analytical and problem-solving skills with the ability to make data-informed decisions.
• Ability to build collaborative relationships and provide consultative support to campus partners and stakeholders.
• Demonstrated initiative, sound judgment, and the ability to work independently and as part of a collaborative team.
• Commitment to creating accessible, user-centered digital experiences.

Nice To Haves

• 2-4 years working in web content strategy, digital communications, marketing, or a related field.
• Experience conducting website content audits, content governance, or information architecture projects.
• Knowledge of web accessibility standards (WCAG), SEO, and web writing best practices.
• Basic knowledge of HTML and CSS.
• Experience with project management and collaboration tools (e.g., Asana, Microsoft Planner, Jira, or similar).
• Familiarity with generative AI tools used to support digital content development.
• Prior experience working in an academic or higher education environment.
• Knowledge and experience with university policies, procedures as related to position, and/or brand standards.

Responsibilities

• Lead web strategy and create compelling digital content.
• Partner across campus to build accessible, engaging online experiences.
• Serve as the primary web content leader for a portfolio of Office of the Provost websites.
• Develop and implement web content strategies to improve user experience, accessibility, search performance, and content governance.
• Plan, create, organize, and continuously improve digital content using data-informed decision-making, web analytics, and industry best practices.
• Serve as a strategic consultant to campus partners, providing guidance on website planning and digital communications.
• Manage multiple concurrent web initiatives and projects.
• Develop and manage digital communications supporting institutional priorities (website content, news stories, executive communications, newsletters, email communications).
• Advance major university initiatives through effective digital storytelling, content planning, and optimization of the Provost organization's digital presence.
• Monitor website performance using analytics and provide recommendations for improvement.
• Participate in implementing major marketing programs and initiatives.
• Recommend technology to support the marketing function.
• Oversee marketing tasks and activities.
• Coach on the development strategy for specific markets and specific products.

Benefits

• Exceptional health coverage
• University-paid life insurance
• Robust retirement plans
• Generous leave policies
• 24/7 support services
• Well-being resources
• Access to UI Health Care specialists
• Advanced training
• Leadership development
• Tuition assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level