About The Position

Aequilibrium is assembling a senior Canadian team for a potential large-scale digital experience modernization initiative involving multiple public-facing websites and a substantial existing content estate. We are looking for a Senior Web Content Strategist / Content Migration Lead to help transform a large volume of existing content into a simpler, more useful and sustainable digital experience. This isn't primarily a copywriting role. We're looking for someone who can develop the content strategy, lead a large-scale content audit, and guide content through a CMS migration.

Requirements

  • 8+ years of web content strategy, content design or related experience.
  • Experience leading large-scale content audits and migrations involving 1,000+ pages.
  • Experience with CMS migrations/re-platforming, not simply website copywriting.
  • Experience with complex multi-site or multi-brand organizations.
  • Experience in government, public sector, higher education, financial services or another regulated environment.
  • Strong understanding of content design, taxonomy, metadata and information architecture.
  • Experience with plain-language and accessibility standards.
  • Understanding of SEO implications of major website migrations.
  • Experience developing sustainable content governance models.
  • Ability to work closely with UX, IA, business and technology teams.

Nice To Haves

  • Experience leading content strategy for a government/public-sector web modernization involving multiple sites and a major CMS migration.

Responsibilities

  • Lead the content strategy for a multi-site, multi-brand digital ecosystem.
  • Develop and execute a structured content inventory and audit.
  • Establish criteria for what content should be retained, consolidated, rewritten, archived or retired.
  • Work with the Information Architect to improve content hierarchy, taxonomy, metadata and findability.
  • Define content models and support component-based content design.
  • Establish standards for plain language, readability, consistency and accessibility.
  • Help develop content governance, ownership and publishing workflows.
  • Work with business analysts and technical teams to plan and execute large-scale CMS content migration.
  • Help identify opportunities for automated versus manual migration.
  • Support URL mapping, redirects and SEO preservation.
  • Develop guidance and training for content authors and publishers.

Benefits

  • Hourly rate b/w $75/h-$95/h
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