Content Strategist

Decca Consulting LLC

2h • $55 - $75 • Remote

About The Position

Decca Consulting LLC is looking for a talented and driven Content Strategist to join our growing team. This position is temporary leave coverage for a Content Strategist, with a 3-month assignment to start, and a chance of more work needed. The role focuses on creating content for the web, with an emphasis on understanding the nuances of terminology in highly-regulated industries, particularly healthcare and Medicare shopping. The ideal candidate will be self-motivated, take initiative, and have a strong understanding of SEO, editorial flow, and UX/web content strategy. Experience with CMS systems like Drupal or Sitecore is beneficial. The position is remote and starts ASAP.

Requirements

• Bachelor’s degree in a related field
• 7+ years of experience in a strategic content role
• Experience with content management systems
• Experience with various content measurement platforms
• Excellent communication skills
• Experience with CMS systems like Drupal or Sitecore (no specific system required)
• Understanding of SEO
• Understanding of editorial flow on the page
• Experience with UX and web content strategy

Nice To Haves

• Experience within an agency environment
• Experience in the healthcare industry or other highly-regulated industry
• Understanding of the nuances of writing for Medicare shopping
• SEO experience is a plus
• Previous health care experience is a plus

Responsibilities

• Supports the development and execution of digital content strategies and best-in-class experiences across all web properties including, but not limited to, the .org public website and Medicare site, the MyBlue portal, and account and broker site experiences.
• Supports the Director of Engagement Marketing and Channel Strategy and collaborates closely with marketing strategy, product marketing, integrated channel leads, consumer experience, experience designers, and developers to own and author key strategic content frameworks and deliverables that inform the creation and delivery of priority content to our member audiences where and when it matters most.
• Helps drive the adoption and use of content strategies throughout the organization by establishing, documenting, and managing enterprise-wide best practices and content governance processes related to both front-end delivery and back-end content management systems and platforms.
• Provides strategic points-of-view, key audience insights, and measurement plans and reports based on data and analytics to test, learn, and adapt content delivery.
• Collaborates with researchers and experience designers on website/platform initiatives to author and manage strategic content deliverables including, content audits, matrices, content models, journey maps, sitemaps, and migration maps.
• Manages content development and execution across its full lifecycle including content creation and curation, monitoring, optimization, measurement, and strategic evolution; partners with stakeholders to identify and source content.
• Collaborates with insights and research on user testing by informing content learning goals and objectives.
• Responsible for competitive and comparative research and analyses to inform best-in-class content experiences; makes recommendations for new strategic content opportunities.
• Collaborates with digital team to manage content optimizations including SEO, curated search, tagging strategies, meta data, and calls-to-action.
• Champions content strategy best practices throughout the organization.
• Drives content strategy while collaborating closely with creative teams, digital designers, and business leaders.
• Authors key content deliverables including strategic POVs, audits, content matrices, content models, journey maps, and taxonomies.
• Turns data into insights to continuously evolve and refine content strategies for long-term success.
• Presents strong points of view to executive leadership.
• Acts as a proactive leader on complex content initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level