Marketing Officer - AppD/Temporary Assignment

Fanshawe Toronto@ILAC • London, ON

4d • Hybrid

About The Position

This is a temporary assignment for a Regular Full-Time Marketing Officer position until December 17, 2027. The role operates on a hybrid work schedule and is considered a critical replacement vacancy. The Marketing Officer serves as a consultant for college initiatives, developing, executing, and optimizing strategic marketing plans for various products, audiences, and departments. The position directly supports the College's strategic mandate, with a key focus on enrollment growth. The incumbent will collaborate with internal stakeholders to create targeted marketing strategies, advise clients on marketing solutions, contribute to the annual marketing plan, lead campaign development, conduct market research, analyze data, and champion the College brand.

Requirements

• Post-secondary 3 year diploma/degree or equivalent in an Marketing or Communications
• Minimum 5 years of related work experience in marketing, advertising, or related fields
• Strong project management skills and experience managing multiple projects simultaneously
• Proven track record of developing and executing successful marketing campaigns, including digital, social media and traditional advertising.
• Excellent communication skills, including the ability to write compelling copy and present ideas to both internal and external stakeholders
• Knowledge and experience with marketing automation platforms and experience with email marketing and lead generation campaigns
• Strong analytical skills and ability to make data-driven decisions
• Successful candidates will be required to perform work within Ontario and must be available to work on campus, as required.

Responsibilities

• Develop comprehensive marketing plans aligned with the College’s vision, mission, values, and strategic objectives.
• Plan and coordinate market research, compile customer data, collect and analyze secondary data sources and needs analyses.
• Build advertising strategies aligned with timing, frequency, and sequencing of activity at key times in the customer journey.
• Advise clients on strategic marketing direction and techniques as they relate to college-wide objectives.
• Collaborate with the marketing team and clients to ensure best practices are being met in all marketing plans, coordinated with other marketing campaigns and aligned with the College’s brand strategy.
• Exhibit comprehensive knowledge of the College’s product and services.
• Develop a thorough understanding of the clients’ position in the market, their product/service, points of difference and competitive landscape.
• Coordinate and lead client meetings to evaluate needs and manage all aspects of marketing projects.
• Establish and build strong working relationships with leaders at all levels.
• Provide marketing solutions and manage the workflow of resulting campaigns, research, reports, and projects/events.
• Regularly engages clients on changing markets and new marketing opportunities.
• Coordinate the asset development process by gathering requirements from stakeholders, assessing audience needs, developing content and creative briefs.
• Guides Creative Services on the application of the creative brief.
• Provides regular communication to client on project status, guides feedback on creative or content changes, and seeks approval throughout the workflow process.
• Prepare and present multi-media marketing presentations.
• Researches vendor options (i.e. print production, event displays, advertising).
• Identifies vendors and manages the RFQ process, review final products and approve on behalf of clients.
• Leverages CRM tool, techniques, and data to investigate, research and develop custom solutions to address strategic enrolment management needs.
• Executes email marketing and advertising using marketing automation software and leverages data to analyze performance and determine future recommendations.
• Consults with CRM Marketing Officers to analyze marketing campaign needs and suggests potential solutions leveraging CRM functionality in an effort to meet campaign goals.
• Consults with the Digital Team to analyze and interpret active or completed campaign performance to inform optimization strategies, post-campaign marketing recommendations and meet strategic objectives.
• Executes and presents formal campaign reports summarizing results and recommendations to stakeholders.
• Manages annual promotional budgets by creating an annual marketing plan that includes a budget of tactical expenses, monitoring progress, reconciling transactions and reporting on budgetary activity to ensure spend aligns with (e.g. is not above or below) allocated amounts set by the Senior Manager, and adheres to the College’s purchasing policies.
• Provides support for event set up, tear down, and event day activities, for RBM and Corporate events.
• May participate and communicate with event attendees (prospective students, parents, and supporters) by providing information (i.e. program/course selection, benefits of attending Fanshawe, available supports).
• Will require travel.

Benefits

• Competitive compensation
• Comprehensive Benefits Package
• Defined benefit pension plan
• Generous vacation and holiday entitlements
• Full-time employees start at a minimum of 3 weeks of vacation per year in addition to our paid college closure from Dec. 25 – Jan. 1
• Prepaid leave/salary deferral plan
• Subsidized maternity and parental leave
• Family tuition program
• Flexible work policy
• Employee and Family Assistance Program
• Corporate Discounts through CAUBO
• Tuition reimbursement and subsidy programs
• Professional development leave
• LinkedIn Learning
• Lifetime retirement pension (CAAT Pension Plan)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree