Digital Content Marketing – Sr Program Manager
About The Position
The Digital Content Marketing Senior Program Manager leads digital content strategy and development across web, mobile, and intranet platforms. This individual-contributor role covers digital content management, including brand, copy, design and imagery, personalization, and end-to-end digital journeys. The position combines content strategy with digital experiences and uses data-driven decision-making to improve digital growth, engagement, and conversion. The role partners cross-functionally to deliver seamless, user-centric content aligned with organizational goals and measurable business impact. The position is hybrid and reports to the Pasadena Administrative office. Employees in hybrid or remote positions must reside within Wescom’s service area in California. Wescom may discontinue remote or hybrid status at its discretion.
Requirements
- Bachelor’s degree required.
- Three to five years of experience in digital marketing or marketing.
- Ability to collaborate effectively with cross-functional teams, including marketing, digital channels, IT, compliance, analytics, and external partners.
- Ability to work with little supervision and make sound decisions in accordance with brand standards and department guidelines.
- Proficiency in Microsoft Word, Excel, and Outlook.
- Proficiency in technology applications, including the Credit Union’s operating system and specialized software required for the position.
- Ability to use Google Analytics, Adobe Analytics, or similar tools to track user behavior, conversion rates, and engagement metrics.
- Ability to add, subtract, multiply, and divide using whole numbers, common fractions, and decimals, and to compute rates, ratios, and percentages.
Nice To Haves
- Experience testing and optimizing content on digital platforms.
Responsibilities
- Oversee website and mobile publishing processes, maintain content accuracy, and ensure brand consistency.
- Develop and maintain digital content standards, conduct content audits, identify content gaps, and establish governance processes that improve content quality, consistency, and effectiveness.
- Implement personalization tactics using data insights to improve user engagement and conversion, and use testing to optimize digital experiences.
- Design and optimize digital journeys across web and mobile, ensuring intuitive navigation and cohesive user experiences.
- Define, monitor, and report on KPIs such as conversion rates, engagement, organic traffic, search performance, and digital journey effectiveness; develop insights and recommendations to improve business results.
- Collaborate across Marketing and IT to align digital initiatives with broader business objectives.
- Stay current on emerging technologies and AI-driven personalization, and champion continuous content testing and optimization.
- Ensure adherence to accessibility guidelines, data privacy regulations, and internal governance policies.
- Perform other related duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
