Digital Content Manager - College of Education, Health, and Human Sciences - UTK

University of Tennessee • Knoxville, TN

12d • $60,000 - $65,000 • Onsite

About The Position

The Digital Content Manager leads digital-first content and social media for the College of Education, Health, and Human Sciences (CEHHS), directing the college’s presence across associated department and center channels. Reporting to the Director of Marketing & Communications, the manager owns social media strategy, including platform selection, audience growth goals, content planning and production, community engagement, and performance analysis. The role also leads digital marketing efforts in close collaboration with the Director and ensures digital content aligns with the college’s marketing and communications strategy and university branding. This is an in-person position in Knoxville, Tennessee.

The manager collaborates with the CEHHS marketing and communications team and college stakeholders to grow audience engagement and extend the reach of the college’s brand and storytelling. The position plans and produces platform-specific graphics, video, copy, and other content; coordinates event coverage; develops and executes digital marketing campaigns; tracks performance and recommends strategic adjustments; manages community interactions; and coordinates student contributors, ambassadors, or micro-influencers.

Requirements

• Bachelor’s degree, or equivalent education substitution through experience on a year-for-year basis.
• Three to five years of professional experience managing social media strategy and digital content.
• Strong strategic knowledge of major social media platforms, their audiences, algorithms, and best practices, including Instagram, TikTok, Facebook, LinkedIn, X, and YouTube.
• Ability to write concise, engaging, platform-appropriate copy for varied audiences.
• Ability to use social media analytics and scheduling/management tools, such as Sprout Social, Hootsuite, Meta Business Suite, or native insights, and turn data into strategic recommendations.
• Ability to independently set and drive a multi-platform content strategy aligned with broader college goals.
• Ability to manage multiple channels and campaigns simultaneously in a fast-paced, deadline-driven environment.
• Ability to work independently with general guidance from the Director, setting priorities and strategic direction within college-wide marketing goals.
• Strong interpersonal skills for coordinating with students, faculty, staff contributors, and the broader marketing team.
• Ability to capture digital content, including photos and videos.
• Ability to use graphic design tools for social media content.
• Legal authorization to work in the United States full time without needing employment-based visa sponsorship now or in the future.

Nice To Haves

• Master’s degree.
• Experience with paid social or digital advertising, influencer or ambassador program management, and analytics-driven content strategy at a strategic or leadership level.
• Strong knowledge of university or college branding and ability to apply it consistently across digital platforms.
• Skill in short-form video creation and editing, such as with CapCut, Adobe Premiere Rush, or native platform editors.
• Skill in graphic design tools appropriate for social media content, such as Canva or Adobe Creative Suite.
• Photography and photo-editing skills.
• Advocacy for best practices in digital communications.
• Knowledge of higher education.

Responsibilities

• Plan, write, design, and produce original content—including graphics, short-form video, reels/stories, and copy—tailored to Instagram, Facebook, LinkedIn, X, TikTok, and YouTube.
• Maintain a consistent, on-brand voice and visual identity across channels.
• Source and edit photo and video assets from events, classrooms, and student and faculty features for digital content.
• Coordinate timely coverage of live events, takeovers, and time-sensitive announcements.
• Develop and own CEHHS’s digital marketing strategy, including social media strategy, direct digital marketing campaigns, platform priorities, audience growth goals, and content pillars.
• Build and maintain a strategic content calendar across managed platforms.
• Plan and lead multi-post campaigns tied to enrollment, events, fundraising, and college initiatives in coordination with the Director and college stakeholders.
• Recommend new platforms, formats, or strategic shifts based on trends and performance data.
• Represent the digital and social media perspective in broader college marketing planning.
• Track platform engagement, reach, growth, and conversion using native and third-party analytics tools.
• Compile regular performance reports for the Director and college leadership and translate data into actionable recommendations.
• Adjust strategy and content mix based on performance trends and platform algorithm changes.
• Monitor and respond to comments, messages, and mentions across platforms in a timely, on-brand manner.
• Build relationships with followers, prospective students, alumni, and partners; identify and engage with user-generated content and brand advocates.
• Flag reputational or crisis-adjacent issues to the Director as needed.
• Recruit, train, and coordinate student contributors, ambassadors, or micro-influencers to generate authentic student-voice content.
• Review and approve student-created content before publishing and provide feedback and creative direction for brand and strategic alignment.
• Perform other duties as assigned.

Benefits

• Employees have access to career development and coaching, continued education, and development and training opportunities.
• The university emphasizes work-life balance, compensation, and professional development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level