Digital Content Manager - College of Education, Health, and Human Sciences - UTK

University of Tennessee • Knoxville, TN

11d • $60,000 - $65,000 • Onsite

About The Position

The Digital Content Manager leads digital-first content and social media for the College of Education, Health, and Human Sciences (CEHHS), setting direction for the college’s presence across associated department and center channels. Reporting to the Director of Marketing & Communications, this position owns the college’s social media strategy, including platform selection, audience growth goals, content planning and production, community engagement, and performance analysis. The role ensures digital content aligns with the college’s marketing and communications strategy and university branding, and leads digital marketing efforts in close collaboration with the Director.

The manager works with the Director, the CEHHS marketing and communications team, and college stakeholders to grow audience engagement and extend the reach of CEHHS’s brand and storytelling. This is an in-person, onsite position in Knoxville, Tennessee.

Requirements

• Bachelor’s degree, or equivalent experience substituting for education on a year-for-year basis.
• Three to five years of professional experience managing social media strategy and digital content; experience ideally in higher education, nonprofit, or brand marketing.
• Strong strategic knowledge of major social media platforms, their audiences, algorithms, and best practices, including Instagram, TikTok, Facebook, LinkedIn, X, and YouTube.
• Ability to write concise, engaging, platform-appropriate copy for varied audiences.
• Ability to use social media analytics and scheduling or management tools, such as Sprout Social, Hootsuite, Meta Business Suite, or native insights, and turn data into strategic recommendations.
• Ability to independently set and drive a multi-platform content strategy aligned with broader college goals.
• Ability to manage multiple channels and campaigns simultaneously in a fast-paced, deadline-driven environment.
• Ability to work independently with general guidance from the Director and set priorities and strategic direction within college-wide marketing goals.
• Strong interpersonal skills for coordinating with students, faculty, staff contributors, and the broader marketing team.
• Ability to capture digital content, including photos and videos.
• Ability to use graphic design tools for social media content.
• Must be legally authorized to work in the United States on a full-time basis without current or future need for employment-based visa sponsorship.

Nice To Haves

• Master’s degree.
• Experience with paid social or digital advertising, influencer or ambassador program management, and analytics-driven content strategy at a strategic or leadership level.
• Strong knowledge of university or college branding and ability to apply it consistently across digital platforms.
• Skill in short-form video creation and editing using tools such as CapCut, Adobe Premiere Rush, or native platform editors.
• Skill with social media graphic design tools such as Canva or Adobe Creative Suite.
• Photography and photo-editing skills.
• Advocacy for digital communications best practices.
• Knowledge of higher education.

Responsibilities

• Plan, write, design, and produce original content—including graphics, short-form video, reels, stories, and copy—tailored to Instagram, Facebook, LinkedIn, X, TikTok, and YouTube.
• Maintain a consistent, on-brand voice and visual identity across channels.
• Source and edit photo and video assets from events, classrooms, and student and faculty features for shareable digital content.
• Coordinate timely coverage of live events, takeovers, and time-sensitive announcements.
• Develop and own CEHHS’s overall digital marketing strategy, including social media strategy, direct digital marketing campaigns, platform priorities, audience growth goals, and content pillars.
• Build and maintain a strategic content calendar across managed platforms.
• Plan and lead multi-post campaigns tied to enrollment, events, fundraising, and college initiatives, coordinating with the Director and college stakeholders.
• Recommend new platforms, formats, or strategic shifts based on trends and performance data.
• Represent the digital and social media perspective in broader college marketing planning.
• Track platform engagement, reach, growth, and conversion using native and third-party analytics tools.
• Compile regular performance reports for the Director and college leadership and translate data into actionable recommendations.
• Adjust strategy and content mix based on performance trends and platform algorithm changes.
• Monitor and respond to comments, messages, and mentions across platforms in a timely, on-brand manner.
• Build relationships with followers, prospective students, alumni, and partners; identify and engage with user-generated content and brand advocates.
• Flag reputational or crisis-adjacent issues to the Director as needed.
• Recruit, train, and coordinate student contributors, ambassadors, or micro-influencers to generate authentic student-voice content.
• Review and approve student-created content before publication, providing feedback and creative direction for brand and strategic alignment.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level