Digital Content Creator

American University•Washington, DC

19h•Hybrid

About The Position

The Kogod School of Business is seeking a creative and detail-oriented Digital Content Coordinator to join our marketing and communications team. The ideal candidate will be responsible for developing engaging and dynamic multimedia materials, drafting and posting social media content, producing emails, and working with core audiences to support the school’s enrollment initiatives. This role requires a strong understanding of the social media landscape and exceptional storytelling skills tailored for digital platforms.

Requirements

Bachelor's degree or equivalent.
1 - 3 years of relevant experience.

Nice To Haves

Bachelor's degree.
2 - 4 years of relevant experience.
Ability to contribute new and creative content ideas and strategies.
Strong writing, editing, and interviewing skills.
Familiarity with how to read and understand research papers.
Familiarity with a content management system.

Responsibilities

Draft relevant, timely content for social media; use Canva to create static and motion social media graphic assets; work closely with videography colleagues on motion content capture and editing; post and schedule social media content following content calendars.
Upload blog articles, draft new web pages, add new CRM contacts, and other needs within the Content Management System (CMS) as assigned.
Produce emails, including newsletters, event invitations, etc. Be responsible for content collection, drafting and editing, list management, and distribution to core audiences.
Craft engaging, clear, and strategic copy for digital platforms, including blog articles/editorial and web page content, that complements visual content and encourages audience engagement. Follow and maintain brand and style guidelines in all written content across media.
Attend events to provide live social media coverage and/or interview faculty, students, staff, alumni, or other key individuals in support of content development.
Ensure all content produced is aligned with Kogod’s branding and meets accessibility and quality standards.
Upload and organize multimedia content from across the marketing team within the Data Asset Management (DAM) platform.