Digital Content Copywriter
About The Position
Collette is seeking a Digital Content Copywriter to join our Marketing Team. This is a hybrid role based at our Headquarters in Pawtucket RI. About Collette: Let Us Show You the World There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette’s passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company’s future. Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world. From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another – Collette is all about the people. So, what are you waiting for? Your journey starts here. Job Summary: We’re looking for a versatile, digitally fluent copywriter to create compelling stories and persuasive copy across Collette’s digital marketing ecosystem. This role brings the brand to life through blogs, website content, social media, paid media, email, and editorial experiences that connect with travelers across the full journey — from inspiration to booking. The ideal candidate is a strong writer and thoughtful editor who understands how audiences engage with content across channels. They can adapt messaging to different formats, audiences, and goals, and are comfortable using AI-enabled tools responsibly to support efficient, high-quality content development. This role partners closely with the creative team and broader marketing partners — including content strategy, SEO/AEO, UX, digital, social, and email — with its primary focus on writing clear, engaging content that supports brand, audience, and business goals.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, English, Advertising, or a related field; equivalent experience considered.
- 3-5 years of professional copywriting, content writing, content marketing, or editorial experience.
- Strong writing portfolio with examples of digital, editorial, marketing, or brand content.
- Excellent command of grammar, structure, storytelling, and clear, audience focused writing.
- Ability to write across channels, including web, blog, email, paid media, organic social, and campaign content.
- Comfort using AI tools as part of the creative process, with an understanding of where human judgment, editing, and brand stewardship matter most.
- Ability to turn briefs, source material, and strategic direction into polished, purposeful copy.
- Strong editing skills and attention to detail, with the ability to sharpen copy for clarity, tone, accuracy, and impact.
- Collaborative mindset and ability to work with cross-functional partners in a fast-paced environment.
- Curiosity about travel, culture, storytelling, and how people make decisions across digital channels.
Responsibilities
- Write blogs, articles, destination guides, and website content that inspire travel planning and support business goals.
- Develop clear, engaging copy for social media, paid media, email, destination landing pages, and other digital touchpoints.
- Translate marketing strategies, campaign objectives, audience insights, and product positioning into engaging content that supports both brand and business goals.
- Adapt copy by channel, objective, and funnel stage while maintaining a consistent Collette voice.
- Contribute to print, itinerary, brochure, promotional, or campaign copy as needed, while maintaining a primary focus on digital and editorial content.
- Where applicable, use AI tools to support ideation, drafting, versioning, repurposing, and editing while applying strong human judgment to accuracy, tone, and originality.
- Use AI-enabled tools and workflows to support efficient content development while maintaining originality, accuracy, brand voice, and editorial quality.
- Stay curious about emerging AI capabilities and contribute to practical use cases that improve the creative process.
- Partner with creative, digital marketing, product marketing, SEO, UX, social, and email teams to deliver content that supports shared goals.
- Collaborate with stakeholders to incorporate feedback, ask thoughtful questions, and revise copy with clarity and efficiency.
- Manage multiple assignments with care, organization, and attention to deadlines.
Benefits
- Medical, Dental, and Vision coverage
- Peloton One Membership
- Generous PTO
- Paid holidays
- Your birthday off
- Paid hours to give back to causes you care about
- 401(k) with company match
- Paid parental leave
- Paid bereavement leave
- Access to our Employee Assistance Program
- Tuition reimbursement
- Exclusive travel discounts, incentives and more!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
