Digital Communications Specialist II

Canvas Credit Union•Lone Tree, CO

4d•$68,000 - $78,000•Hybrid

About The Position

The Digital Communications Specialist II drives digital engagement and growth for Canvas audiences through the creation and execution of digital marketing initiatives across a variety of communications channels, with a strong emphasis on email marketing. They will be responsible for providing the highest level of quality service to all internal stakeholders and external members.

Requirements

Strong understanding of marketing principles and ability to apply them across areas of responsibility.
Excellent layout and design skills.
Moderate skills in Adobe Creative Cloud.
Ability to balance aesthetic and production considerations to execute rough and final designs utilizing creative tools – photography, illustration, type, color, texture, and dimensions.
Experience in digital marketing management and growth.
Basic understanding of on-page and technical SEO practices.
Proven ability to create, edit and outline content.
Ability to use performance data to inform strategy and optimize content.
Advanced knowledge of HMTL5/CSS3, basic understanding of source code, on-page elements, etc.
Strong understanding of Google Analytics, Google Tag Manager, and Google Search Console.
Strong relationship building and teamwork skills with ability to develop and maintain consultative relationships with team members and business partners.
Strong verbal and written communication skills with the ability to communicate effectively and work cross departmentally.
Strong attention to detail, organization, prioritization and time management skills; manages multiple ongoing projects in a fast-paced, deadline driven environment.
Proven experience in email marketing, development of campaigns and journeys utilizing CRM or other email marketing platforms.
Demonstrated creativity and ability to think out of the box and drive change.
Ability to serve as a back up to oversee our social media channels.
Proficient in Microsoft products.
Bachelor’s degree in marketing, computer science or related fields with an emphasis on digital marketing.
3-5 years of relevant experience.

Nice To Haves

Experience with HubSpot preferred.

Responsibilities

Drives the planning, execution and management of Canvas’ email marketing, website content, in-branch display, online and mobile banking platforms, and additional member communications channels.
Researches and implements strategies to maximize current digital channel performance.
Leverages data and member insights to develop recommendations about iterative digital strategies.
Collaborates with the director of multimedia planning to continue to improve Canvas’ approach to digital channels with a focus on email marketing and website optimization.
Identifies opportunities to innovate and makes recommendations for implementing new media.
Coordinates the delivery of a wide range of marketing initiatives from planning to execution.
Collaborates with the creative services team on ideation of creative assets and maintaining brand standards and consistency across all forms of digital marketing, including member emails, the Canvas Credit Union website, Search Engine Optimization (SEO), and other digital marketing channels.
Collaborates with the senior digital marketing specialist, web development team, multimedia planning director, product owners and other stakeholders to execute on initiatives and projects associated with the digital member journey.
Works together with the creative team to leverage content to drive more digital connectivity with members and potential members.
Works closely with product teams and other stakeholders to develop content and explore untapped opportunities for improvement and optimization.
Maintains brand standards, stays abreast of best practices and analyzes and researches evolving trends across various digital marketing channels.
Identifies and tracks key performance indicators for each digital channel.
Analyzes performance results and produces monthly reports for each channel.
Ensures positive and effective relationships with Canvas team members, members, and business partners.
Consistently meets strategic organization goals and objectives.
Exhibits support for the organization’s goals, values, initiatives and cost control.
Complies with Bank Secrecy Act (BSA) and other compliance requests and requirements.
Follows all safety and security guidelines to properly safeguard member and organization assets.
Embraces ongoing education and learns/applies new skills and software applications.
Performs other job duties as assigned.
Undergoes pre-employment background review (components include criminal, employment, address, social security number, motor vehicle record, global sanctions, and sex offender).