Digital Communications Manager

City of Foley•City of Foley, AL

About The Position

Under general supervision, the Digital Communications Manager manages the City’s resident-facing digital channels, including the main website, primary social media accounts, and online tools. The purpose of this role is to deliver timely, accessible, and accurate public information digitally, enhance resident engagement, monitor interactions, and support crisis response while upholding transparency and public trust. This position provides supportive guidance to departmental staff on digital standards and best practices via dotted-line coordination and occasionally conducts fieldwork to gather stories or create content. Availability outside standard business hours may be required for monitoring and urgent updates.

Requirements

Bachelor’s Degree from an accredited university and five (5) years of experience in a job related field; or an equivalent combination of education, training, and experience that provides the required knowledge, skills, and abilities.
Valid Driver’s License.
Successful applicants must have a valid driver's license and pass a criminal background check (including driving record) and pre-employment physical.

Nice To Haves

Certified Digital Marketing Professional (CDMP), Google Analytics Individual Qualification (GAIQ) or Google Analytics 4 Certification, Hootsuite Social Marking or Platform Certification, HubSpot Social Media Certification, Content Marketing Certification, Web Accessibility Certification (IAAP, CPACC, or WAS), or equivalents.

Responsibilities

Manage and update the City’s primary website content, structure, and accessibility compliance (and non-primary websites as needed).
Manage main social media accounts (and departmental accounts as needed), planning, creating, posting, and monitoring content.
Monitor online sentiment, moderate comments, and respond to inquiries professionally and in alignment with the City’s standards.
Support crisis/emergency digital communications with rapid updates and coordination.
Develop and maintain digital content calendars in collaboration with the communications team.
Ensure digital content adheres to brand guidelines, style standards, and public sector requirements.
Analyze digital performance metrics (traffic, engagement) and provide reports/recommendations to the team.
Stay current on digital tools, trends, and municipal best practices, recommending improvements as needed.
Collaborate with other departments on digital needs and projects (via dotted-line coordination).
Manage basic technical aspects of digital platforms (CMS, Scheduling Tools, etc.).
Performs other duties as assigned.