Digital Commerce Operations Manager

Wolverine WorldwideRockford, MI
Hybrid

About The Position

The Manager of Digital Commerce Operations is responsible for driving the digital commerce operating model and leading difficult, visible cross functional initiatives across the digital ecosystem. Operating at the intersection of Technology, Strategy, Marketing, Analytics, Commercial, and Operations teams, this role executes through disciplined operating rhythms, and clear governance. This role supports how digital commerce gets done- supporting alignment to commercial priorities, operational efficiency, and consistent execution against revenue, margin, and customer experience goals.

Requirements

  • 3-5 years of digital commerce operations experience
  • Proven experience designing and implementing operating models, execution rigor, and driving complex cross-functional initiatives.
  • Strong analytical skills with the ability to interpret operational and digital performance data and translate insights into action.
  • Exceptional organizational, communication, and stakeholder management skills.
  • Proven ability to collaborate cross-functionally and translate feedback into scalable, business-aligned solutions.
  • Proven ability to influence across levels and functions without formal authority, aligning stakeholders and driving decisions and outcomes in a matrixed environment.
  • Comfortable navigating ambiguity and complexity; able to create structure and momentum.

Responsibilities

  • Lead difficult, cross‑functional initiatives that span the digital commerce ecosystem from strategy through execution.
  • Identify opportunities to optimize end‑to‑end workflows by simplifying processes, improving governance, and leveraging technology enablement.
  • Own and evolve the digital commerce operating model, including operating rhythms, milestone governance, decision forums, and escalation paths.
  • Lead end‑to‑end Peak Planning for digital commerce, partnering with Commercial, Marketing, Analytics, Supply Chain, and Customer Service teams.
  • Own peak readiness timelines, assumptions, risk tracking, and mitigation planning across traffic, conversion, promotions, inventory, fulfillment, and CX.
  • Own Launch Readiness planning across new product launches, platform capabilities, campaigns, and key initiatives.
  • Establish launch milestones, readiness criteria, and go/no‑go checkpoints across Technology, Creative, Marketing, Analytics, and Operations.
  • Ensure launches are executed on time, with clear ownership, performance expectations, and post‑launch measurement plans.
  • Performs duties consistent with the company’s AAP/EEO goals and policies.
  • Performs other duties as required/assigned by manager.
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