Director, Digital Commerce

Brooklinen•New York, NY

6h•$165,000 - $200,000•Hybrid

About The Position

At Brooklinen, we believe in creating a home that feels like you—and that same philosophy extends to how customers experience us online. We’re seeking a Director of Digital Commerce to lead our digital commerce business. This is a high-impact, player-coach role for a true digital merchant—someone who brings a strong commercial lens while ensuring our digital experience remains cohesive, thoughtful, and aligned with the Brooklinen brand. You’ll own the performance of our digital storefronts, responsible for driving revenue while maintaining a strong customer experience. Reporting to our VP, eCommerce & Marketplaces, you’ll partner closely with Planning, Growth/Retention, and Digital Product to ensure our site is both commercially effective and brand-aligned. You’ll also lead a team of four across site content and merchandising, elevating both execution and commercial ownership.

Requirements

8–10+ years of experience in digital commerce, with meaningful ownership of site merchandising and/or marketplace performance
Experience with eCommerce P&L management, forecasting, and demand planning
Strong familiarity with Shopify Plus and modern analytics tools (e.g., GA4, Looker)
A strong merchandising instinct, with the ability to translate product, inventory, and data into a compelling digital experience
The ability to synthesize performance data into clear, actionable insights
Experience managing agencies or external partners and holding them accountable to performance
A business ownership mindset, with a strong understanding of revenue, margin, and long-term growth
Clear, confident communication skills with the ability to influence cross-functional stakeholders
Strong organization and attention to detail, with the ability to manage multiple priorities
A proactive, solutions-oriented approach to identifying and resolving challenges

Nice To Haves

Experience with marketplace platforms (e.g., Amazon Seller Central, Walmart Marketplace, or similar), including advertising, promotions, and operational levers preferred

Responsibilities

Evaluate the end-to-end customer journey to identify friction points and improve the path to purchase
Define strategies to increase AOV and UPT through cross-sell, upsell, and personalization
Oversee onsite experiences across promotions, product launches, and product education
Lead a culture of testing, using A/B testing and personalization tools to drive incremental revenue
Implement dynamic merchandising strategies, including sort order and curated collections based on performance and business priorities
Partner with Growth/Media teams to create a seamless click-to-cart journey
Optimize landing pages, navigation, and funnel performance to improve conversion
Translate performance data into clear, actionable improvements
Define how DTC and marketplaces (including Amazon and Registry) work together to drive total business growth
Build and execute go-to-market strategies for marketplaces
Partner with agencies to improve performance across search, content, and conversion
Reinforce Brooklinen.com as the home of the brand through differentiated experiences, bundles, and launches
Lead and develop a team, evolving them from site operators into commercial owners
Build scalable workflows for product launches and seasonal updates
Maintain a strong attention to detail to ensure the site is accurate and optimized
Partner with Digital Product and UX to shape features that drive revenue per session