Digital Commerce & CRM Analyst

Hercules Industries•Denver, CO

3h•$75,000 - $95,000•Hybrid

About The Position

The Digital Catalog & CRM Analyst maximizes the effectiveness of the company’s customer-facing websites and oversees the accuracy, organization, and maintenance of product information. The role is also the business owner and primary administrator of the CRM platform, ensuring it supports sales growth, customer retention, opportunity management, purchasing-behavior reporting, and commercial effectiveness. The position works cross-functionally with Sales, Marketing, Engineering, Data Science, IT, and department leaders to keep customer and product information accurate, current, organized, and accessible. It combines technical expertise, data-governance discipline, B2B sales-process knowledge, and an understanding of digital user experience. The role manages website product content and user experience; product-data governance and content lifecycle; technical documentation and digital assets; and CRM administration and sales enablement. It coordinates systems integrations and product-data projects, develops CRM onboarding and training, and provides reporting and analysis to sales, marketing, and leadership. The position is based in the office four days per week, with one remote day per week subject to supervisor approval. Normal hours are Monday through Friday, 8:00 A.M. to 5:00 P.M. or within normal business hours established by the supervisor. Overtime and occasional weekends may be required.

Requirements

Bachelor’s degree in Business Administration, Marketing, Information Systems, Data Science, or a related field.
At least 5 years of experience in digital catalog management, website content optimization, product data, technical documentation, sales technology, or related systems.
At least 2 years of experience with CRM platforms, customer opportunity management, purchasing-behavior and sales-data analysis, and reporting.
Experience with e-commerce web platforms such as Shopify, Unilog, or WordPress tailored to B2B digital catalogs.
Experience maintaining website product content, product specifications, submittal sheets, technical documents, or product-information resources.
Experience with PIM, DAM, CMS, master-data, or product-information-governance processes.
Demonstrated ability to establish data standards, taxonomy, and document version control.
Strong analytical, reporting, project-management, and organizational skills.
Ability to translate business needs into practical technology and process solutions.
Excellent written and verbal communication skills and ability to collaborate across technical and business teams.
Ability to write reports and business correspondence and effectively present information to managers and sales staff.
Ability to perform mathematical calculations needed to complete assigned tasks accurately.
Ability to collect and organize data and use sound judgment and problem-solving skills.
Proficiency in Microsoft Office Suite, including Excel, Word, and PowerPoint.
Attendance in the office four days a week, Monday through Friday, during 8:00 A.M. to 5:00 P.M. or normal business hours established by the supervisor; one remote day per week requires supervisor approval.
May be required to work overtime and occasional weekends.
Able to meet the described physical demands, with reasonable accommodations where applicable, including occasional lifting or moving of up to 25 pounds.

Nice To Haves

Experience in manufacturing, wholesale distribution, construction, or another technical-product environment.
CRM, PIM/DAM, PMP, or Scrum certifications.
Experience integrating CRM with ERP and Microsoft 365 platforms.
Experience managing external technology vendors, consultants, software licensing, budgets, and implementation timelines.

Responsibilities

Manage and optimize product content, user experience, and functionality on customer-facing websites and digital platforms.
Maintain accurate product listings, taxonomy, categories, descriptions, and attributes.
Apply site-search, filtering, SEO, and conversion-rate-optimization practices to improve search functionality and help users find products, parts, and documentation.
Analyze catalog metrics and user behavior to improve customer acquisition, conversion, and retention.
Coordinate product launches, price adjustments, and promotional campaigns with Marketing, Sales, Engineering, IT, and Supply Chain.
Maintain a single source of truth for SKUs, pricing, specifications, variants, images, and taxonomy in a PIM or ERP system.
Align website, ERP, CRM, and internal product records and resolve duplicate, outdated, incomplete, or conflicting information.
Establish standards for product naming, taxonomy, attributes, specifications, documentation, data accuracy, and version control.
Coordinate content review, approval, publication, and archiving with internal subject-matter experts and vendors.
Lead website and CRM integrations and product-data projects by defining requirements, priorities, responsibilities, timelines, and outcomes.
Monitor data-quality and process-efficiency metrics and recommend workflow, automation, AI, and technology improvements.
Manage the creation, publication, archiving, and version control of technical product documents and digital assets.
Partner with Engineering, Manufacturing, Operations, Sales, and Product Management to validate technical accuracy before release.
Maintain organized, secure, and accessible digital libraries for employees, channel partners, and customers.
Administer the enterprise CRM platform, including users, permissions, fields, workflows, dashboards, reports, settings, and documentation.
Provide CRM assistance, manage contact information, respond to account inquiries, and support reporting.
Develop CRM onboarding, training, and support programs to improve adoption and usability across the sales organization.
Optimize processes for lead assignment, onboarding, progress tracking, pipeline management, account planning, and customer retention.
Coordinate CRM integrations with ERP, Microsoft 365, reporting tools, and other business applications.
Create dashboards, forecasts, and analyses that provide sales, marketing, and leadership visibility into sales activity, pipeline health, customer purchasing trends, and growth opportunities.
Gather user feedback, monitor CRM adoption, and improve CRM functionality, mobile usability, and field-sales tools.

Benefits

Medical, dental, and vision insurance.
Short-term and long-term disability insurance.
Employee life insurance, including Basic Life/AD&D and Voluntary Life AD&D.
Paid holidays, vacation, and sick time.
Flexible Spending Plan.
Wellness Program.
Employee Assistance Program (EAP).
401(k) Savings Plan.
Employee Stock Ownership Plan (ESOP).
Three paid work hours per month for participation in an approved community service activity.
Quarterly bonus based on eligibility.