CRM Analyst

The University of Memphis•Memphis, TN

About The Position

The CRM Analyst ensures the accuracy, integrity, consistency, and quality of data in the university’s Customer Relationship Management (CRM) system. The role supports Enrollment Management by monitoring data quality, conducting system audits, identifying and resolving discrepancies, and collaborating with campus partners to maintain reliable data for recruitment, admissions, and institutional decision-making. The position acts as a steward of institutional data, promotes data governance best practices, and helps ensure the CRM operates efficiently in a shared database environment.

Requirements

Bachelor's degree; relevant experience may substitute for required education.
Two years of related experience in a higher education environment.
Minimum two years of Slate experience.
Must be authorized to work in the U.S.; visa sponsorship or transfer is not available.

Responsibilities

Conduct routine audits of prospect, applicant, and student records to ensure data accuracy, consistency, and completeness.
Identify, investigate, and resolve duplicate records, incomplete data, and other data integrity issues.
Monitor data quality across forms, imports, exports, queries, workflows, and system integrations.
Develop and execute recurring audit schedules to proactively identify and address data quality concerns.
Perform data cleanup and recommend business process improvements that enhance data integrity.
Validate CRM processes and workflows to ensure accurate data collection and reporting.
Develop and maintain queries to support reporting and operational needs across university departments.
Assist departments in retrieving accurate and reliable data for recruitment, admissions, enrollment, and other institutional initiatives.
Validate query results for accuracy and compliance with established reporting standards.
Partner with the Executive Director, CRM Managers, and campus stakeholders to identify system and process improvements.
Collaborate with university departments to investigate and resolve data-related issues.
Provide end users with guidance on data integrity, record maintenance, and CRM best practices.
Assist with testing and validating CRM updates, enhancements, and new functionality before implementation.
Prepare regular reports summarizing data quality metrics, audit findings, and corrective actions.
Document recurring issues and recommend process improvements to strengthen data governance.
Maintain documentation of data standards, audit procedures, and best practices.
Track and monitor the resolution of identified data quality issues.
Ensure data management practices comply with institutional policies and applicable federal and state regulations, including FERPA.
Maintain the confidentiality and security of applicant and student information.
Support internal and external audits by providing documentation and validating data as needed.
Perform other duties as assigned.