CRM Analyst

University of Memphis•Memphis, TN

23h

About The Position

The CRM Analyst ensures the accuracy, integrity, consistency, and quality of data in the university’s Customer Relationship Management (CRM) system. The role supports Enrollment Management by monitoring data quality, conducting system audits, identifying and resolving discrepancies, and collaborating with campus partners to maintain reliable data for recruitment, admissions, and institutional decision-making. The analyst serves as a steward of institutional data, promotes data governance best practices, and helps the CRM operate efficiently in a shared database environment. The position also develops and maintains queries, supports departments in retrieving reliable data, validates CRM processes and workflows, and assists with testing system updates. It prepares reports and documentation related to data quality, audit findings, corrective actions, data standards, and procedures. The analyst helps ensure that data practices comply with institutional policies and applicable federal and state regulations, including FERPA, and maintains the confidentiality and security of applicant and student information.

Requirements

Bachelor's degree and two years of related experience in a higher education environment; relevant experience may substitute for the required education.
Minimum of two years of Slate experience.
Applicants must be authorized to work in the U.S.; the employer is unable to sponsor or take over sponsorship of an employment visa.

Responsibilities

Conduct routine audits of prospect, applicant, and student records for accuracy, consistency, and completeness.
Identify, investigate, and resolve duplicate records, incomplete data, and other data integrity issues.
Monitor data quality across forms, imports, exports, queries, workflows, and system integrations.
Develop and execute recurring audit schedules to proactively identify and address data quality concerns.
Perform data cleanup and recommend business-process improvements that enhance data integrity.
Validate CRM processes and workflows to ensure accurate data collection and reporting.
Develop and maintain queries for reporting and operational needs across university departments.
Assist departments in retrieving accurate and reliable data for recruitment, admissions, enrollment, and other institutional initiatives.
Validate query results for accuracy and compliance with established reporting standards.
Partner with the Executive Director, CRM Managers, and campus stakeholders to identify system and process improvements.
Collaborate with university departments to investigate and resolve data-related issues.
Guide end users on data integrity, record maintenance, and CRM best practices.
Assist with testing and validating CRM updates, enhancements, and new functionality before implementation.
Prepare regular reports summarizing data quality metrics, audit findings, and corrective actions.
Document recurring issues and recommend process improvements to strengthen data governance.
Maintain documentation of data standards, audit procedures, and best practices.
Track and monitor resolution of identified data quality issues.
Ensure data management practices comply with institutional policies and applicable federal and state regulations, including FERPA.
Maintain the confidentiality and security of applicant and student information.
Support internal and external audits by providing documentation and validating data as needed.
Perform other duties as assigned.