Digital Channel Marketing Specialist
About The Position
This job is responsible for delivering specialized portions of a marketing initiative. Key responsibilities include performing a variety of analysis and process improvement activities to support business deliverables. Job expectations include working with senior managers within the Marketing team who will provide coaching and instruction, and delivering solutions based on a defined set of project/program goals. Bank of America is seeking a Digital Channel Consultant for our award-winning digital banking 31 million mobile users. The Digital Channel Consultant will be responsible for developing and delivering campaigns in CMS to align with a set of requirements, measuring and reporting on campaign performance, providing operational support of highly visible onsite and mobile marketing campaigns, via our workflow management tool, as well as provide leadership performance updates by channel, highlighting insights and key learnings with business partners and across our Digital Marketing team. Candidate will support various lines of business, monitoring and optimization of marketing campaigns on BankofAmerica.com, within online banking and the mobile app.
Requirements
- Experience developing, maintaining, and updating web assets using HTML and CSS
- Knowledge of cross-browser and cross-device compatibility best practices
- Experience troubleshooting and resolving layout, styling, and functionality issues
- Experience executing digital marketing campaigns throughout the campaign lifecycle
- Experience analyzing campaign performance and providing optimization recommendations
- Experience creating and delivering reporting, presentations, and business communications
- Strong project management, organizational, and time-management skills
- Demonstrated ability to execute complex, detail-oriented tasks accurately and efficiently
- Ability to manage multiple priorities and meet deadlines in a fast-paced environment
- Strong verbal, written, and presentation communication skills
- Ability to work independently and collaboratively with cross-functional teams and stakeholders
- Intermediate to advanced proficiency in Microsoft Excel and PowerPoint
- Strong attention to detail and commitment to quality
- Self-motivated, proactive, and results-oriented mindset
- Experience applying business processes and systems knowledge to marketing asset execution
- Flexibility to support occasional evening and weekend work as business needs require
- High School Diploma / GED / Secondary School or equivalent
Nice To Haves
- Experience working with content management systems (CMS), preferably Adobe Experience Manager (AEM)
- Knowledge of Adobe marketing technologies, including Adobe Target, Adobe Analytics, Adobe Audience Manager (DMP), Adobe Experience Platform (AEP), and Adobe Photoshop
- Understanding of UI/UX principles and digital customer experience best practices
- Experience with workflow management platforms such as JIRA or similar tools
- Experience with mobile marketing campaigns
- Experience in eCommerce, digital marketing, onsite merchandising, or interactive media environments
- Experience with QA testing, validation, and quality assurance processes
- Experience optimizing digital experiences, websites, or digital marketing campaigns
- Experience within the financial services industry
- HTML/CSS proficiency
- AEM experience
- Adobe Marketing Cloud knowledge
- Campaign execution experience
- Reporting/analytics capabilities
Responsibilities
- Developing and delivering campaigns in CMS to align with a set of requirements
- Measuring and reporting on campaign performance
- Providing operational support of highly visible onsite and mobile marketing campaigns, via our workflow management tool
- Provide leadership performance updates by channel, highlighting insights and key learnings with business partners and across our Digital Marketing team
- Support various lines of business, monitoring and optimization of marketing campaigns on BankofAmerica.com, within online banking and the mobile app
- Performing a variety of analysis and process improvement activities to support business deliverables
- Delivering solutions based on a defined set of project/program goals
Benefits
- Affordable, competitive and flexible benefits
- Opportunities to learn, grow, and make an impact
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
