Digital Channel Manager

Zymo Research Corporation•Tustin, CA

2d•Onsite

About The Position

Zymo Research is hiring a Digital Channel Manager to lead the strategy, performance, and optimization of its digital growth channels. This player-manager role owns paid media strategy and performance, paid search, SEO/AEO strategy, channel insights and reporting, optimization, and budget recommendations. The manager also provides performance guidance across related organic channels, including email, organic social, content distribution, landing pages, and nurture paths. The role leads paid digital channels such as Google Ads, paid social, YouTube, display, retargeting, and third-party media. It develops campaign architecture, keyword and bidding strategies, audience targeting, conversion tracking, and optimization. In partnership with web, content, and scientific communications teams, the manager improves discoverability across traditional search and AI-driven answer engines, as well as product, application, campaign, and technical content pages. The manager evaluates how channels work together across the customer journey, owns channel reporting, diagnoses performance, and turns data into recommendations. The role also works with analytics, CRM, web, and development stakeholders to improve tracking integrity and connect marketing data to business outcomes. Initially, the position manages and develops one direct report and partners with cross-functional teams to establish consistent planning, quality assurance, optimization, and reporting practices. Zymo Research provides innovative research tools and products to the scientific community. The company states that it has been recognized as an Orange County Register Top Workplace in 2021 and 2022 and a Top Workplace USA in 2023. This is an onsite position at Zymo Research in Tustin, California. The estimated base compensation range is $110,000 to $125,000 annually; actual compensation depends on factors including location, experience, knowledge, skills, and abilities.

Requirements

7+ years of experience owning digital channel strategy, performance marketing, paid media, or growth marketing strategy, beyond campaign execution alone.
Deep hands-on Google Ads experience, including search campaign architecture, keyword strategy, bidding, conversion tracking, quality score, and optimization.
Demonstrated ability to set paid search and digital performance strategy, including budget allocation, channel mix, testing plans, and performance recommendations.
Experience managing paid media budgets with accountability for ROI, CPA, CPL, ROAS, pipeline contribution, revenue impact, or similar business metrics.
Strong analytical judgment and ability to diagnose performance issues across targeting, keywords, creative, landing pages, tracking, messaging, offers, funnel quality, and market fit.
Working knowledge of SEO and how paid media, organic search, email, social, content, landing pages, retargeting, and nurture paths work together to drive acquisition and conversion.
Experience using dashboards, campaign reports, analytics platforms, and marketing performance data to generate strategic recommendations.
Clear communication skills and ability to translate data into actionable guidance for leadership and cross-functional teams.
2+ years of experience managing or directing at least one direct report, contractor, agency, or channel specialist.

Nice To Haves

B2B marketing experience, especially in technical, scientific, healthcare, biotech, life science, SaaS, or complex product environments.
Familiarity with GA4, Google Tag Manager, UTM governance, CRM tracking, pixel management, attribution, and broader marketing measurement infrastructure.
Experience with LinkedIn Ads, YouTube, display, retargeting, third-party media partners, and paid social strategy.
Familiarity with AEO, AI search visibility, answer engine optimization, and landing page conversion optimization.

Responsibilities

Own strategy and performance for paid digital channels, including Google Ads, paid social, YouTube, display, retargeting, and third-party media.
Lead campaign architecture, keyword strategy, budget recommendations, bidding strategy, audience targeting, conversion tracking, and optimization.
Lead SEO and AEO strategy in partnership with web, content, and scientific communications teams.
Improve visibility across traditional search and AI-driven answer engines, including for product pages, application pages, campaign pages, and technical content.
Evaluate how paid media, SEO, email, organic social, content, landing pages, and nurture paths work together across the customer journey.
Provide performance guidance to channel owners without necessarily owning day-to-day execution of every organic channel.
Own channel-level reporting and translate performance data into clear recommendations.
Diagnose performance, identify what is working or underperforming and why, and recommend changes.
Partner with analytics, CRM, web, and development stakeholders to improve tracking integrity across GA4, Google Tag Manager, UTMs, pixels, forms, landing pages, campaigns, and CRM handoffs.
Ensure marketing performance data is reliable, actionable, and connected to business outcomes.
Manage and develop one direct report initially.
Partner with Creative, Web, Integrated Campaigns, Product Marketing, Commercial, Sales, and Scientific Communications teams.
Establish repeatable planning, QA, optimization, and reporting practices for digital programs.