DIGITAL CAMPAIGN STRATEGIST/SPECIALIST - KOLD

FOX Carolina News•Tucson, AZ

3h•Onsite

About The Position

Gray Digital Media & KOLD 13 NEWS is seeking a skilled and results-driven Digital Campaign Strategist/Specialist. This role involves analyzing user experience data, initiating digital projects, reporting on strategies, leading effective digital marketing initiatives, and managing project execution within budget. The strategist will be crucial in business and customer base growth, and user experience improvement. Candidates must be local to Tucson, Arizona, or willing to relocate.

Requirements

2+ years’ experience as a digital strategist or similar role.
Demonstrable knowledge of digital advertising products: Streaming (OTT/CTV), Pre-Roll, Display, social media, SEO/SEM, Websites & and email marketing.
Both Google AdWords and G4 Analytics certification.
Knowledge of planning and managing multiplatform media campaigns.
Experience and understanding of GTM and pixel placements on websites.
Excellent communication and teamwork skills
Exceptional presentation abilities coupled with a proactive approach to client interaction.
Ability to work effectively under pressure and deliver on tight deadlines.
Strong analytical and organizational skills
Proficient in data analysis, Excel, and PowerPoint.
Strong analytical skills with an aptitude for statistics and math.

Responsibilities

Work directly with clients and account executives to understand client business objectives and advertising strategy.
Effectively communicate with clients and account executives to develop and implement comprehensive digital media strategies and marketing campaigns across various platforms, including streaming solutions, Display/Video/Social, Google AdWords, YouTube, Facebook Products, SEO, email, Website development, and contesting.
Present recommendations directly to clients in coordination with account executives.
Define clear campaign objectives, identify target audiences, and create effective segmentation strategies to maximize campaign impact.
Gather campaign data from various sources to ensure delivery and facilitate monthly reporting.
Set up, launch, manage, and optimize paid digital advertising campaigns, including budget allocation and bid management.
Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for ongoing optimization. Ensure campaigns meet or exceed key performance indicators (KPIs).
Work on several projects simultaneously, often for several different clients.
Undertake research and analyze data using specialist industry resources.
Share the latest digital trends both with the internal sales team and directly with clients.