Digital Campaign Manager

Townsquare Ignite•Missoula, MT

5d•Onsite

About The Position

Townsquare Ignite, founded in 2010, offers a suite of digital advertising solutions including owned and operated digital properties, a proprietary digital programmatic advertising platform, and an in-house demand and data management platform. This role is for a Digital Campaign Manager in Missoula, requiring a 5-day work week in the office and supporting the local team. The Digital Campaign Manager serves as a technical liaison between sales, the centralized buying team, and client services, ensuring the successful design, implementation, optimization, and reporting of digital campaigns. Success is measured by accelerated sales and reduced campaign cancellations. The company emphasizes its competitive advantages: first-party data collection, proprietary advertising technology, impactful integration with multiple DSPs, massive reach, targeted solutions, multi-platform delivery, and full-service creative support.

Requirements

Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
Exceptional Communicator
Experience taking the lead in interdepartmental projects
Experience with digital ad messaging best practices (does not build the ads)
Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
1+ years experience in digital advertising
4-year college degree or comparable work experience required

Responsibilities

Coach and develop sales professionals on product capabilities.
Oversee technical approval of proposals built by sales strategists.
Provide insights and suggestions for ongoing campaigns based on feedback from buyers.
Coach sales on crafting quality messaging for various tactics (social, SEM, programmatic, etc.).
Assign targeting segments based on experience and tactic mix.
Delegate tasks to sales for new client campaign launch preparation (creative, pixels, KPIs).
Compile all elements of the insertion order and schedule the campaign for trafficking.
Serve as the primary point of contact for local markets to centralized buying, client services, and analytics teams.
Support local markets with client optimizations, revisions, upsells, and renewals from post-sale teams.
Continuously refine and improve continuity between all workgroups.
Participate in regular virtual team meetings with the camera on to foster collaboration and engagement.