Digital Campaign Manager

Townsquare Ignite•Dallas, TX

1d•Remote

About The Position

Townsquare Ignite is seeking a Digital Campaign Manager to join their team. This is a remote position that requires close and collaborative work with a team. Townsquare Ignite, founded in 2010, offers a combination of owned and operated digital properties, a proprietary digital programmatic advertising platform, and an in-house demand and data management platform that collects valuable proprietary first-party data. They are the fastest-growing revenue and profit driver of Townsquare Media. Their competitive advantages include first-party data collection, proprietary advertising technology, impactful integration with leading DSPs, massive reach, targeted solutions and customer service, multi-platform delivery, and creative support. The Digital Campaign Manager acts as the technical hub connecting sales and the centralized buying team. This collaborative role assists sales in campaign structure, campaign launching, and serves as the liaison between the client services team and local markets. The position reports to the Regional Director of Campaign Management and is responsible for the design, implementation, optimization, and reporting of digital campaigns. Success is measured by accelerated sales and reduced campaign cancellations.

Requirements

Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
Exceptional Communicator.
Experience taking the lead in interdepartmental projects.
Experience with digital ad messaging best practices (does not build the ads)
Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
1+ years experience in digital advertising
4-year college degree or comparable work experience required

Responsibilities

Coach & develop sales professionals on our product capabilities.
Oversee technical approval of proposals being built by our sales strategists.
Give insight and suggestions for sales for ongoing campaigns based on feedback from our buyers.
Coaches sales on crafting quality messaging for various tactics (social, SEM, programmatic, etc.).
Assigns targeting segments based on experience and overall tactic mix.
Delegates to sales tasks to be completed in order to fully prepare a new client campaign for launch (creative, pixels, KPIs).
Responsible for compiling all elements of the insertion order and scheduling the campaign to be trafficked.
Primary point of contact for local markets you support to our centralized buying, client services, and analytics teams.
Support local market as client optimizations, revisions, upsells and renewals come in from our post-sale teams.
Continually refine and improve continuity between all workgroups.
Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.