Digital Campaign Manager

Townsquare Ignite•Missoula, MT

10d•Onsite

About The Position

Townsquare Ignite, founded in 2010, offers a combination of owned and operated digital properties, a proprietary digital programmatic advertising platform, and an in-house demand and data management platform that collects valuable proprietary first-party data. It is the fastest growing revenue and profit driver of Townsquare Media. Their competitive advantage lies in first-party data collection, proprietary advertising technology, impactful integration with over 10 leading DSPs, massive reach with access to over 250 billion impressions per day, targeted solutions with white glove customer service, multi-platform delivery across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, and full-service design and creative support. The Digital Campaign Manager acts as the technical hub connecting sales and the centralized buying team. This collaborative role assists sales in campaign structure, buying in campaign launching, and serves as the liaison between the client services team and local markets. Reporting to the Regional Director of Campaign Management, this position is responsible for the design, implementation, optimization, and reporting of digital campaigns, with the goal of accelerating sales and reducing campaign cancellations.

Requirements

Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
Exceptional Communicator. Experience taking the lead in interdepartmental projects.
Experience with digital ad messaging best practices (does not build the ads)
Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
1+ years experience in digital advertising
4-year college degree or comparable work experience required

Responsibilities

Coach & develop sales professionals on product capabilities.
Oversee technical approval of proposals built by sales strategists.
Provide insight and suggestions for ongoing campaigns based on feedback from buyers.
Coach sales on crafting quality messaging for various tactics (social, SEM, programmatic, etc.).
Assign targeting segments based on experience and overall tactic mix.
Delegate tasks to sales to prepare new client campaigns for launch (creative, pixels, KPIs).
Compile all elements of the insertion order and schedule the campaign for trafficking.
Serve as the primary point of contact for local markets to centralized buying, client services, and analytics teams.
Support local markets with client optimizations, revisions, upsells, and renewals from post-sale teams.
Continually refine and improve continuity between all workgroups.
Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.