Digital and Web Content Manager

Tennessee Board of Regents • Tullahoma, TN

173d • $55,470 - $58,470 • Onsite

About The Position

The Digital and Web Content Manager oversees the development, design, and daily maintenance of Motlow State Community College’s website and digital presence. Working within the Marketing and Communications division, the role serves as the primary technical and creative resource for online communications, supporting a dynamic, accessible, and user-friendly experience while ensuring consistent branding and compliance with accessibility and institutional standards. The position partners with departments across campuses to strengthen the college’s digital visibility and support recruitment and retention goals.

The manager develops and maintains websites, digital platforms, forms, landing pages, and campaign assets; administers the content management system; and supports web editors. The role coordinates accessibility compliance, collaborates with marketing, IT, vendors, and college staff, and uses SEO strategies and web analytics to improve search performance, traffic, content, and design. Other duties may be assigned.

Requirements

• Bachelor’s degree in Web Design, Web Development, Computer Science, Digital Communications, or a related field.
• At least two years of experience designing and maintaining websites or digital platforms.
• Experience with HTML, CSS, JavaScript, content management systems, and accessibility standards.
• Knowledge of web design and development principles.
• Proficiency with HTML/CSS/JavaScript, accessibility laws, SEO, analytics, digital marketing tools, and brand standards.
• Knowledge and proficiency in web and content design, CMS management, digital communication, collaboration, and problem-solving.
• Ability to create accessible, engaging web content; manage multiple projects; translate complex ideas into user-centered solutions; and maintain consistency across departments.
• Strong interpersonal skills and ability to communicate effectively with a wide range of individuals and constituencies.
• Ability to establish and maintain effective professional relationships with colleagues and other stakeholders.
• Knowledge of customer service principles and practices and ability to apply them effectively in higher education.

Nice To Haves

• Master’s degree in Web Development, Web Design, Computer Science, Communications, Information Technology, or a related field.
• Three years of experience in higher education, marketing, or public information environments.
• Familiarity with PHP, SQL, or web APIs.
• Experience with Adobe Creative Cloud or other digital design applications.

Responsibilities

• Design, develop, and maintain the college website and other digital platforms or assets, ensuring functionality, consistency, visual appeal, accessibility, and brand compliance.
• Coordinate with the Motlow State Accessibility Committee to ensure web assets and presence meet applicable ADA, Section 508, WCAG, DOJ, and TBR requirements.
• Manage the content management system and serve as its lead administrator and technical resource for users.
• Collaborate with Marketing and Communications staff to align web content with institutional marketing strategies.
• Implement and monitor SEO strategies to improve search performance and web traffic.
• Produce and analyze web analytics reports to guide content and design improvements.
• Train and support departmental web editors on CMS use, accessibility, and content strategy.
• Coordinate with IT and vendors on hosting, domain management, and site security.
• Develop and maintain forms, landing pages, and digital campaign assets supporting recruitment and outreach.
• Stay current with emerging web technologies and higher education marketing trends.
• Collaborate with marketing and other college staff on assigned projects.
• Perform other duties as assigned.

Benefits

• Excellent retirement package from the State of Tennessee
• 401(k) plan with match
• Thirteen paid annual holidays in addition to annual and sick leave days
• Health insurance
• Dental insurance
• Tuition discounts
• State employee discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level