Digital Ad Ops Coordinator, Lyft Ads

Lyft•San Francisco, CA

2d•$81,000 - $101,000•Hybrid

About The Position

Lyft Ads aims to build the largest transportation media network by improving the transportation experience through media and developing a sustainable advertising business. The Digital Ad Ops Coordinator supports the internal sales team and works across post-sales activities, including advertisement campaign management and optimization. The role partners with account managers and cross-functional teams to execute high-quality campaigns, deliver advertiser goals, and provide performance insights. It also collaborates with product and engineering teams to share feedback and help develop Lyft Ads’ owned-and-operated tools.

Requirements

BA/BS degree.
At least 3 years of digital advertising operations or campaign management experience in the AdTech industry.
Proficiency with ad management platforms, preferably Microsoft Advertising.
Strong analytical skills and the ability to translate data into actionable insights.
Excellent communication, interpersonal, and organizational skills.
High attention to detail; ability to multitask and work well under pressure; critical and strategic thinking; and self-motivation and initiative.
Interest in and understanding of technology, with a strong interest in data-driven solutions and providing recommendations to sales teams and clients.
Proficiency with Google Sheets and related tools for creating ad pacing trackers and internal workbooks.
Hands-on experience and proficiency with ad-serving solutions and programmatic platforms (DSP/SSP) for accurate campaign setup, delivery, and reporting.
Comfort leading projects with limited direction or oversight.

Responsibilities

Collaborate with Account Managers to set up, quality-assure, and launch advertising campaigns on the Microsoft Advertising platform.
Implement ad tags, tracking pixels, and other mechanisms to ensure accurate campaign measurement.
Partner with the Account Management Team to make campaign changes that improve performance, including click-through rates, conversion rates, and ROI.
Analyze campaign data to identify optimization opportunities and make data-driven recommendations.
Conduct A/B testing of ad creatives, ad copy, and targeting parameters.
Ensure ad creatives display correctly and consistently across devices and platforms.
Troubleshoot and resolve technical issues related to ad delivery and performance.
Generate regular campaign performance reports and provide insights to advertisers and internal teams.
Develop performance insights and recommendations for campaign improvements using data.
Collaborate with sales and account management teams to understand advertiser objectives and deliver campaign goals.
Stay updated on industry trends and Lyft platform updates and incorporate best practices into campaigns.
Ensure advertisements comply with industry regulations and Lyft Ads policies.
Monitor changes in advertising regulations and update campaigns accordingly.
Partner with product and engineering teams and provide ongoing feedback to help develop Lyft Ads’ owned-and-operated tools.

Benefits

Medical, dental, and vision insurance options, with additional programs available to enrolled members.
Mental health benefits.
Family-building benefits.
Child care and pet benefits.
401(k) plan with company match.
Twelve observed holidays.
Discretionary paid time off for salaried team members or 15 days of paid time off for hourly team members.
Eighteen weeks of paid parental leave for biological, adoptive, and foster parents.
Subsidized commuter benefits.
Monthly Lyft credits and complimentary Lyft Pink membership.
Hybrid roles may work from anywhere for up to four weeks per year.