Digital Ad Ops Coordinator, Lyft Ads

Lyft•San Francisco, CA

1d•Hybrid

About The Position

Lyft Ads is building a transportation media network that uses advertising to improve the transportation experience while growing its advertising business. The Digital Ad Ops Coordinator supports the internal sales team by handling post-sales campaign activities, campaign management, and optimization. The role collaborates with account managers and cross-functional partners to launch and measure campaigns, improve performance, resolve technical issues, and provide data-driven recommendations. It also supports the development of Lyft Ads’ owned-and-operated tools through feedback to product and engineering teams. This is a hybrid role requiring in-office work three days per week on Mondays, Wednesdays, and Thursdays, with flexibility to work from anywhere for up to four weeks per year.

Requirements

BA/BS degree.
At least 3 years of digital advertising operations or campaign management experience in the AdTech industry.
Proficiency with ad management platforms; Microsoft Advertising platform experience is preferred.
Strong analytical skills and ability to translate data into actionable insights.
Excellent communication, interpersonal, and organizational skills.
High attention to detail; ability to multitask and work well under pressure; critical and strategic thinking; and a self-motivated, proactive approach.
Interest in and understanding of technology, with a strong interest in data-driven solutions and analytical recommendations for sales teams and clients.
Proficiency with Google Sheets and complementary tools for creating ad pacing trackers and internal workbooks.
Hands-on experience and proficiency with ad-serving solutions and programmatic platforms (DSP/SSP) for campaign setup, delivery, and reporting.
Comfort leading projects with limited direction or oversight.

Responsibilities

Collaborate with Account Managers to set up, quality-check, and launch advertising campaigns on the Microsoft Advertising platform.
Implement ad tags, tracking pixels, and other tracking mechanisms to ensure accurate campaign measurement.
Work with the Account Management Team on campaign changes intended to improve click-through rates, conversion rates, and return on investment.
Analyze campaign data, identify optimization opportunities, and make data-driven recommendations.
Conduct A/B testing of ad creatives, ad copy, and targeting parameters.
Ensure ad creatives display correctly and consistently across devices and platforms.
Troubleshoot and resolve technical issues related to ad delivery and performance.
Generate regular campaign performance reports and provide insights to advertisers and internal teams.
Use data to develop performance insights and recommendations for campaign improvements.
Partner with sales and account management teams to understand advertiser objectives and deliver campaign goals.
Stay current on industry trends and Lyft platform updates and apply best practices to campaigns.
Ensure advertisements comply with industry regulations and Lyft Ads policies; monitor regulatory changes and update campaigns accordingly.
Collaborate with product and engineering teams, providing ongoing feedback to help develop Lyft Ads’ owned-and-operated tools.

Benefits

Medical, dental, and vision insurance options, with additional programs available when enrolled.
Mental health benefits.
Family-building benefits.
Child care and pet benefits.
401(k) plan with company match.
Twelve observed holidays.
Discretionary paid time off for salaried team members or 15 days of paid time off for hourly team members.
Eighteen weeks of paid parental leave for biological, adoptive, and foster parents.
Subsidized commuter benefits.
Monthly Lyft credits and complimentary Lyft Pink membership.
Hybrid roles may work from anywhere for up to four weeks per year.