Senior Digital Product Strategy & Execution Consultant

Wells Fargo•Charlotte, NC

23h•Onsite

About The Position

Wells Fargo is seeking a Digital Activation Strategy Manager to join the Wholesale Digital Activation Strategy team within Wholesale Digital Client Lifecycle Management. This position works closely within a product environment but does not have direct product ownership. Instead, the role focuses on shaping how digital capabilities are adopted and scaled across Wholesale clients. Success in this role requires a proactive mindset, strong problem‑solving skills, and the ability to influence outcomes across a matrixed organization. About the Role In this role, you will help identify and execute strategies that improve digital adoption, engagement, and self‑service for Wholesale and Institutional clients. Your day‑to‑day work will involve analyzing client behavior, usage data, and servicing interactions to uncover pain points and opportunities—especially across lending‑related journeys such as onboarding, servicing, and ongoing utilization. You’ll partner with Digital Product Managers, Lending, Servicing, Sales, Operations, and Experience teams to influence priorities and support execution across multiple journeys. This role blends strategy and hands‑on execution, requiring comfort with ambiguity and the ability to turn insights into clear, actionable recommendations that move work forward.

Requirements

4+ years of digital product management experience, or equivalent experience, demonstrated through one or a combination of the following: work experience, training, military experience, education
Strong analytical skills with the ability to identify meaningful insights from data
Demonstrated ability to operate effectively in ambiguous, matrixed environments
Strong communication and stakeholder engagement skills
Proficiency in Microsoft Excel and PowerPoint

Nice To Haves

4+ years of experience in business, digital, strategy, operations, analytics, or related roles
Understanding of products and journeys, such as payments, liquidity, lending, onboarding, and servicing
Demonstrated experience working across multiple product journeys, influencing outcomes without direct product ownership.
Experience supporting lending, credit, or Wholesale banking journeys

Responsibilities

Support digital activation strategies across Wholesale client journeys, with a strong focus on lending and credit-related workflows
Analyze quantitative and qualitative data to identify adoption gaps, friction points, and operational opportunities
Identify the data signals that matter and translate insights into recommendations that inform journey priorities and execution plans
Influence product and journey decisions without direct ownership by aligning stakeholders and building strong partnerships
Define and track activation success measures (e.g., digital usage, self‑service adoption, reduction in manual or servicing interactions)
Collaborate cross‑functionally in a highly matrixed environment to deliver cohesive outcomes
Communicate insights, progress, and recommendations clearly to peers and senior leaders