Digital Acquisition Marketing Specialist

Golden Hippo • Woodland Hills, CA

5d • Hybrid

About The Position

The Digital Acquisition Marketing Specialist is responsible for managing Golden Hippo’s campaigns on multiple ad platforms including but not limited to: Meta, Google Ads, Display and native networks, Tiktok and others. Set-up, manage, analyze, and optimize paid media campaigns and budgets on a daily, weekly, and monthly basis in order to hit strict CPA and ROI goals, while maintaining or growing spend. Regularly ideate, implement, and measure results of A/B testing for ad creatives and landing pages in order to optimize for brand KPIs. Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins. Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates. Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization. Regularly analyze and provide improvements for the customer experience throughout the sales funnel, from day one acquisition to 90 day customer retention. Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.

Requirements

• High School or GED Equivalent
• 1-3 year of experience in Digital Marketing preferably within Digital Acquisition/ Performance Marketing.
• Experience optimizing sales funnels via A/B testing.
• Experience scaling and maintaining ad campaigns while hitting Key Performance Metrics & goals.

Nice To Haves

• Bachelor’s Degree
• 3 years of Digital Acquisition/ Performance Marketing

Responsibilities

• Set-up, manage, analyze, and optimize paid media campaigns and budgets on a daily, weekly, and monthly basis in order to hit strict CPA and ROI goals, while maintaining or growing spend.
• Regularly ideate, implement, and measure results of A/B testing for ad creatives and landing pages in order to optimize for brand KPIs.
• Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins.
• Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates.
• Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization.
• Regularly analyze and provide improvements for the customer experience throughout the sales funnel, from day one acquisition to 90 day customer retention.
• Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.

Benefits

• Comprehensive Healthcare Coverage – We cover 100% of premiums for employee-only medical, dental, and vision plans.
• Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance.
• Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company.
• Work-Life Balance – Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.
• Well-Being Support – Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits—we take a holistic approach to your well-being.
• Career Growth – Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance.
• Make an Impact – Give back through our charity sponsorships.
• Cell/internet reimbursement, free employee products, annual events, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED